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‘Take my money’ – AFC Wimbledon amaze fans with ‘best kit of the season’

‘Take my money’ – AFC Wimbledon amaze fans with what has been dubbed to be the ‘best kit of the season’, which was unveiled on Tuesday.

The new 2023-24 strip features a blue home shirt with blue Football Manager logo on a yellow band, and that alone is enough to please supporters.

The collar is dark, while the Umbro logo is yellow on the right breast and the AFC Wimbledon badge is on the left breast.

The cuffs have a navy stripe with a yellow centre stripe. The text ‘Dons” is in tonal on the back of neck. The kit is completed by blue shorts and socks.

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As we build up to the 2023/24 season, we are proud to reveal our new home kit created with our partners Umbro.

Featuring a striking yellow stripe across the centre, our new shirt is the first of its kind from a Wimbledon perspective and signifies the dawn of a new chapter.

As part of a fully bespoke range of designs, the shirt will be worn with blue shorts and socks for one season only.

We are hopeful that the home kit will be on sale in time for our fans to wear it on our pre-season tour. We will of course keep you updated over the coming weeks.

We look forward to revealing our away kit and range of three unique goalkeeper kits in due course.

For those wondering about the third kit – as a way of honouring our previous commitment to making the hugely popular “black iris and gold” design a two-year kit, we will be bringing back the same colours for the upcoming campaign. 

Marc Jones, a lifelong Wimbledon fan and kit designer who has designed some of our most popular kits in recent years, said: “Each kit cycle there is a pull to look back at previous seasons and eras. I wanted to deviate away from that path so instead of travelling through our history I looked to other clubs who share our colours.

“It would be a bit of a stretch to suggest there are no other famous shirts that share a comparable style, but for those thinking only a famous South American side have worn similar I’d suggest a deeper dive. Especially nearer to home in Europe!

“The aim was a new kit for a new chapter, and given our one-year cycle this shirt will come to define the season. The small but important touches, from cut to collar to cuffs, were translated straight off the page and into the shirt – for that I’d like to thank Mike Atkin and his team.

“Although some ideas never made it all the way – his experience and enthusiasm ensured we have ended up just where we wanted to be. With Umbro we really are in good hands.”


Wear your new home shirt with pride and show your support in 2023/24 by snapping up a Season Ticket from our DEDICATED SALES PAGE ensure you never miss a kick of the action. Together we can achieve a new record sales!

Make a note of the key dates for your diary later this week, with EFL Fixture Release Day set to kick-off at 9am sharp on Thursday 22 June. 

SEE MORE: Latest new 23/24 kits from Premier League, EFL and National League clubs (11th June)

As mentioned, AFC Wimbledon amaze fans with the ‘best kit of the season’…

@rezla: Love it. Certainly not a template kit. Great to be different, prefer the love/hate than middle of the road! COYD 💛💙

@KingOfTooting: Love it. Every shade of Wimbledon blue in the home shirt should keep everybody happy.

@WXSLYY: That is a lovely shirt!!!

@everydaywomble: Wasn’t expecting that but wow

@pritj12: Love it

@MarkTheGlynn: Boca me up 😁

@Tom_C09: That is bloody lovely

@fearlessidzine: The BOCA Wombles may have already won League 2 home kit of the year. Can’t wait to play them at Plough Lane, a new ground for all of us to tick off.

@TBowdery27: AFC Wimbledon X Boca Juniours 👀

@Charlieleahyy: That is absolutely beautiful.

@PompeyPedro: AFC Wimboca Juniors 🔵 🟡

@leewillett88: Good effort. Something different. Looks decent. With a bit of luck, a different shirt on the pitch will come with some different results.

@vicrookss: Sell this kit in argentina! I need it! 💙💛

@fm_wonderkids: That looks incredible 🔥🔥🔥

@LeePear40013899: Absolutely love this shirt, retro look to it. Instant classic ?

@JackSnowden18: I’ll give you my money for this – wow 👌

Well I did ask for boca…😂😂
That is quality…👏👏

@Reese_Fletcher1: thing of beauty that is

@spikeus: At first I was like “wow what” and then very quickly like “wow yes please”. Roll on launch day 💛💙

@booni72869: oh that is kit of the season so far for me. so simple, so great. Umbro, classic.

@jackwilsonbcfc: Give me Umbro @bcfc

@swishywishi: Found the new team I’m supporting

@rebzeleanor: The more you look at it the better it gets 🔥

@joeafcw: Add a yellow collar and that’s a 10/10 kit 😍

@ChrisOraa: @AFCWimbledon Announce Carlos Tevez?

@tyler_bafc: Umbro with a solid kit there 🙌🏻

@danbrett07: New home kit 😍😍💙💛💙💛

@PeteOrn: Now this is a good blue and yellow shirt, good sponsors too.

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