#NotAPoundInTheGround – Liverpool fans explain decision to protest against ticket price rises

SUPPORTERS are angry. And they have every right to be.

Liverpool FC has chosen to ignore clear, overwhelming opposition from its own supporters and push ahead with plans to increase ticket prices for the next three seasons.

The open meeting online, the survey, and countless conversations all point to the same thing: fans do not accept this decision.

And if the club’s owners won’t listen, then we make them.

This is no longer about consultation. That opportunity has been and gone. This is about action.

Supporter groups are already organising a coordinated response. We are doing so at speed because time is against us. But the direction is clear: protests will take place.

If the club does not value supporter voices, we will make ourselves difficult to ignore.

The Supporters’ Board has formally informed the club that action is coming. Now it is on all of us to back it.

Lower Main Stand 10 mins before the game ✊ pic.twitter.com/cjerARrUL6

— Spirit of Shankly (@spiritofshankly) April 11, 2026

@SpionKop1906 @spiritofshankly #notapoundintheground pic.twitter.com/8a5tq6SkPQ

— Cliff Davies champions x20 💪🏼🏆🔴🎉 (@cliffdavies34) April 11, 2026

Matchday protests

Protests inside and outside Anfield have been discussed. It is agreed they need to happen.

This will not be limited to one game. Action will take place across home and away fixtures, starting with Fulham at Anfield and escalating from there.

Details to follow. But the key point is simple: this will grow and escalate.

If you care about this issue, you need to be part of it. Turn up. Join in. Back it. Encourage others to take part.

This only works if enough of us make it work.

A further statement by Spion Kop 1906: “Since the announcement regarding future ticket pricing, we have been in discussions as a group regarding our response.

“As always, we will pay our respects at the closest game to the anniversary of the Hillsborough disaster, which will be the PSG game.

“After much consultation, all Spion Kop 1906 flags will no longer be present at Anfield at the remaining fixtures. We feel we have been left with no other option, year on year the rising costs are pricing more fans out of football. Fans are increasingly reaching their breaking point as football becomes unaffordable.

“We must take a stand against the rising cost of football, we feel there’s a value to being valued. The culture and traditions, which have been passed down by previous generations must be preserved, with football remaining accessible to future generations.

“We, the fans, are the heartbeat of the football club; the same heartbeat that Liverpool Football Club market for a pound note. We urge FSG to remember that our club, should embody the identity of its surrounding community and resonate with the values of the local area.

“What is Anfield without its heartbeat? Do the right thing for the future of our game. Listen to the heartbeat.

“NO TO TICKET PRICE INCREASES”

Not a pound in the ground

If the club wants to take more from supporters, then supporters can give less back.

We are asking fans, where possible, not to spend money inside the ground.

We understand some will need to for medical or other reasons. But if you can avoid it, do.

Spend your money with local, independent businesses around Anfield instead.

This is a small act, but if enough people do it, it sends a clear message.

Supporters have also suggested delaying season ticket renewals until close to the deadline. We support that.

Sending a message to Boston

This decision sits with ownership.

Not just at Anfield. Not just at Chapel Street. In Boston.

They have made the call. They can reverse it.

We will be taking steps to make sure that message reaches them directly. Supporters will be asked to take part. When that happens, get involved.

A fight we need to win

Let’s be clear about what this is.

This is Liverpool FC’s owners locking in price rises for years to come and removing meaningful annual scrutiny from supporters.

No other Premier League club is doing this.

If it goes unchallenged, it sets a precedent. Not just for Liverpool, but across the game.

At the end of these three years, it would be a fifth increase in six seasons. Tickets heading towards £70. Season tickets beyond £1,000.

And for what?

A club generating record revenues still wants more, and has decided supporters will be the ones to pay for it.

This isn’t just about price. It’s about direction.

It’s about what kind of football club Liverpool chooses to be.

One rooted in its people, or one that sees them as a revenue stream to be pushed year after year.

Future supporters will live with the consequences of what happens now.

Keep Anfield Alive. Play your part. Spread the word.

“Our support is something that the club monetises, it’s something it sells around the world – pictures of the Kop, the scarves, the flags…we provide that for you.”

“People are being clear: we’re not giving you those visuals if you can’t value us…we’ve had support from away… pic.twitter.com/fXNZBsA8ZI

— The Anfield Wrap (@TheAnfieldWrap) April 10, 2026

Liverpool fan Gareth speaks on rising ticket prices… ⚽️ 🤑 pic.twitter.com/rXsMkTWIxh

— The Overlap (@WeAreTheOverlap) April 7, 2026

Spirit of Shankly said: “WE’RE THE TWELFTH MAN-LET’S WIN THE FIGHT FOR THE FUTURE

“As supporters, we pride ourselves on being the ‘Twelfth Man. We don’t turn up to spectate. We turn up to play an active part: to shout, to encourage and to help the team.

“Players and managers have always said how important that is.

“Just this week, Andy Robertson said the fans are “the most important people at this club.” What we create – the flags, the atmosphere, the noise, the passion – is what the club sells to the world. But there’s no shortcut to “The Twelfth Man”. It’s built over generations, it’s special, and it must be protected.

“The club have not listened to supporter concerns about multi-year price increases. Fans are worried about future generations being priced out. It feels unfair. And it risks damaging the very thing that makes this club special.

“Spion Kop 1906 have withdrawn their flags for the rest of the season unless the club reconsiders. Others will follow.

“If you usually bring a flag to Anfield, don’t. Let the absence of them send the message to Boston.

“If you can, back “Not a Pound in the Ground?’ Don’t spend inside Anfield. Support local businesses instead. Show that putting prices up is a false economy.

“Leaflets will be handed out. If you can help, do. Take one. Share it. Talk to people. No arguments – just explain why this matters and bring people with us.

“Tomorrow is just the start. We hope the club listens. We are ready to reopen talks. But if they continue to ignore supporters, this will escalate. We’ve had these fights before. We can win again – but only if we act together.

“No to multi-year ticket price increases.”

Liverpool CEO Billy Hogan has today emailed the club’s season ticket holders following backlash over the decision to raise ticket prices. pic.twitter.com/rLvIWlunmS

— Paul Gorst (@ptgorst) April 10, 2026

On Friday, Liverpool CEO Billy Hogan emailed the club’s season ticket holders following backlash. In it he said (as tweeted by James Pearce):

“Liverpool Football Club fully respects the right of supporters to protest and we acknowledge those supporters who are opposed to this approach. But we would also ask one thing in the days and weeks ahead: that any protest, and any debate, is grounded in the facts – what is changing, why it is changing, and what it means in real terms.

“Our matchday operating costs at Anfield have risen significantly in recent years – up 85% including Anfield Road (or 57% excluding Anfield Road) over the past decade, with utility costs up 107% over just the past four years and business rates up 286% in that same period. Over the last decade, we have increased ticket prices by just 4% to keep any rise in ticket prices to a minimum.

“Against that backdrop, we believe linking any increases to inflation, confirmed as a 3% rise for the 2026/27 season, is the fairest and most transparent way to attempt to cover some of those uncontrollable costs.

“For the 2026–27 season, the 3% increase for adult general admission season ticket holders will be between £1.13 and £1.42 per game.

“Adult general admission match-by-match tickets will rise by between £1.25 and £1.75 per matchday next season.

“Using current forecasts, adult general admission matchday tickets would rise by between £3 and £4.50 over the full three years. The most expensive adult GA match ticket in 2028–29 would be £65.50.

“Adult general admission season tickets would increase by between £53.50 and £67.50 over three years — equating to £3.55 per game. The most expensive adult GA season ticket in 2028–29 would be £971.50.

“We have frozen general admission season ticket prices in eight of the last ten seasons. Today’s cheapest Kop match ticket price is the same price now as it was 15 years ago, despite cumulative inflation across the UK economy of around 45% in that period.

“We are also operating in a league where other clubs have increased prices at a materially higher rate over the past decade. Since 2016/17, our competitors in the top six have increased ticket prices by an average of 17%, where we have increased our prices by 4% over the same period.

“No decision has been made post this three year approach and we will continue to meaningfully engage with our Supporters Board ahead of that time.”