The new name of the Scottish League Cup causes backlash from fans over on social media as a statement was published on Tuesday.
SPFL and Premier Sports announce an extended broadcast deal of what will now be known as the ‘Premier Sports Cup’ going forward.
The Scottish Professional Football League (the “SPFL”) and broadcaster Premier Sports announced that the Scottish League Cup will henceforth be known as the ‘Premier Sports Cup’, in a deal spanning at least the next two seasons.
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The title sponsorship of the League Cup comes through additional investment from Premier Sports.
A statement read: “Today’s announcement also confirms Premier Sports have extended the term of their broadcast contract by a further two years and will now be exclusive broadcaster of the Premier Sports Cup until at least the end of season 2026/27.
Chief Executive of the SPFL Neil Doncaster said: “The first season’s coverage of the competition by Premier Sports has been a tremendous success, with St Johnstone FC lifting the cup for the first time in their history.
“It’s a very welcome endorsement of our game, especially at such a challenging time, that Premier Sports have agreed to extend the term of their broadcast contract. For many years, our Cup has been a vital and exciting competition and the involvement of Premier Sports has certainly enhanced its prestige and awareness.
“I am also thrilled that Premier Sports are showing their further commitment and increased contribution to Scottish football by becoming the title sponsor of the Cup. The Premier Sports Cup offers a new and exciting promotional platform for both parties.”
Premier Sports Director of Operations Richard Webb said: “We are delighted to be broadening our partnership with the SPFL and further investing in Scottish football with the extension of our current exclusive League Cup rights. We have developed a strong presence in Scotland with coverage of both Cup competitions so it feels like a natural step to strengthen our commitment to the game by also becoming the title sponsor of the League Cup. We look forward to bringing fans the biggest games and best moments from the ‘Premier Sports Cup’ for the next six years.”
As mentioned, the new name of the Scottish League Cup causes backlash from fans while others had something else to say, see what they had to say below…
@mark_thedrummer: Honestly don’t know what folk are moaning about – it’s more money in to the game and I haven’t had any issues with the coverage. The rugby and ice hockey coverage is also great and I find my subscription really good value for money. Plenty on there to make it worthwhile.
@NathanMckissock: aw fuck
@AndrewHM1978: because you need a sky sports subscription for the league, btsports for europe and premiersports for the cups. each may be value themselves but collectively it prices fans out of watching their teams
@ThomsonWy: Great another nail in Scottish football.
@steph_a57: Hopefully you do a few ties free to air including the final . Get the kids watching it
@Eminechnie_: Yer the only people delighted with this news.
@tagnew200: Fantastic news! Said no one ever. @PremierSportsTV please fuck off from our game. Your coverage of games is amateur at best. I hope the old firm don’t make the semis every year just to get it up you
@ggh1992: Embarrassing from the SPFL again
@R0boCop1888: No thanks, never given a penny for sports to sky/bt, so wont give any here either….plenty cheaper worldwide options
@New_Model_Army: Dear God nooooo
@YaldiCobra: Well we aren’t delighted. Lot of pish
@euanmac0511: What the fuck
@Anthony95588966: It’s good that we’re getting betting companies out of sponsorship deals but my god broadcasters like them are pricing fans out of watching matches
@CraigDons32: Can you show live matches from other teams apart from “the big 2” every single game/round. Its boring and predictable.
@New_Newco_Demon: We are delighted to announce every football fan in Scotland will renew their IPTV subscriptions until at least the end of the season 2026/27
@atcolin: Tin pot
@DavidG1915: Christ sake 🤦 Doncaster really is trying to ruin Scottish football.
@boylemeister: 6 more years of not seeing a League Cup match live for me then…
@iandunsmore: Does that mean the players will have to freeze every 5 minutes?
@dacraig3549: Absolute embarrassment no wonder people laugh at our game.
@EtienneBojan: Setanta GB went into administration 22 June 2009, following failure to make payments to a number of sporting organisations. 430 jobs were expected to be lost as a result of its going into administration. Can someone explain why are we doing business with Michael O’Rourke again?
Everyone: “Wish the @spfl would get sponsors for competitions”
SPFL: **gets sponsor**
Everyone: “No! not that one!”
@RangersRadioRFC: Looking forward to more 6.30pm kick offs on a Sunday 🙄 Shambolic decision making from those in the SPFL!
@tinymiller91: Use are the only ones that are delighted 🤢
@Brad190512: What a cop out by the @spfl. Why anyone would get into bed with that cabal is beyond me……
@ManpreetPTFC_V5: And that’s both cups not being watched unless my teams playing….
@EwanW0304: Oh no
Knowing I’ll have to listen to Stephen Craigan and Michael Stewart for the next 6 years pic.twitter.com/wM0urioUmO
— Lee Hendry (@Lee_Hendry1872) April 27, 2021
— Paul Reaper (@Reaps11) April 27, 2021
— MARK OF CHAMPIONS (@sparkymf86) April 27, 2021