Fans took to social media and decided to mock Sunderland over their new very unique 24/25 third kit, with it trending on Twitter.
Some even joked that they were trying to cover it up by wearing jackets, coats, gilets, seen in their promo shots. We feel rather mixed on the new shirt, do you love it or hate it?
Every kit they’ve unveiled this summer there have been huge queues for outside the stadium club shop, but fans can’t see the same happening for this new release…
🩵 A celebration of our mining heritage…
Presenting our @hummel1923 third shirt! ⤵️
— Sunderland AFC (@SunderlandAFC) August 15, 2024
The script crest is back 🩵🪡@hummel1923
— Sunderland AFC (@SunderlandAFC) August 15, 2024
📸😎
— Sunderland AFC (@SunderlandAFC) August 15, 2024
On board with Leo Hjelde during our third kit shoot at @Beamish_Museum! 🤳 pic.twitter.com/HE1NvanzjE
— Sunderland AFC (@SunderlandAFC) August 15, 2024
CLUB STATEMENT:
For the final time in summer ‘24, Sunderland AFC and hummel hope you’re sitting comfortably.
Completing a treble of modern classics, the Club’s 2024-25 third kit has been revealed, as we pay tribute to the rich mining heritage of the City of Sunderland and County Durham.
The alternate matchday collection reimagines the iconic mining wheel from our current crest as a repeating mosaic pattern, with a deep blue design neatly complemented by a dusty blue hue.
Navy chevrons against a striking white trim complete the design, which is embossed by the revered SAFC script crest – a symbol of one of the defining eras in our storied history.
The fully bespoke alternate matchday will be available in-store and online from 8am on Saturday 17 August.
Featuring a teal anthem jacket, warm-up tee, and pre-match quarter-zip, the collection also includes a black version of our hugely popular 2024-25 goalkeeper kit.
Embracing hummel’s sustainable ECO8 technology, principal partner, Spreadex continue to feature on the front-of-shirt, with Utilita Energy taking the spotlight on all infant and junior kits.
Data partner Seriös Group and back-of-shirt partner Valhalla will also be represented on all men’s playing shirts throughout the 2024-25 season.
To reward the continued loyalty of the red and white army, a selection of season ticket holders have been invited to an exclusive early-access event at the stadium store on Friday 16 August.
Supporters are advised that the store will close at 5pm on this day as a result, but enhanced opening hours will be in operation throughout the weekend.
Saturday: 8am – 6pm
Sunday: (pre-match): 9am – 12pm
Sunday: (post-match: 2pm – 4pm
Shirt printing will also be available online and in-store.
Fans are reminded that all squad names and numbers are subject to change and the Club will be unable to provide refunds or replacements if printing occurs before a change is made.
Promotional material for the 2024-25 alternate matchday collection was produced in collaboration with hummel, Ben Benoliel and Sally Minns.
All at the Club would also like to say a huge thank you to Beamish, The Living Museum of the North, who provided the incredible backdrop for the promotional material, which features players Brianna Westrup, Dan Neil, Eleanor Dale, Leo Hjelde, and Romain Mundle.
As mentioned, fans give a mixed reaction to Sunderland’s new very unique 24/25 third kit…
@ArgyleLife1886: Mining? That’s Minging.
@DjRoberts22: Love the irony. Celebrating our history by creating one of the worst kits in our history.
@Jag0272: I’m from a long line of County Durham miners including my dad and both grandads. That’s absolutely vile.
@GILESY1973: 2 out of 3 isn’t bad i suppose.
@LeoMerritt_: Looks like a Wetherspoons plate
@vinny_brand: would be canny if you could see the badge like
@Mk_mackem: Swing and miss on this one – Can’t see the badge (which should have been awesome) Wheel just looks like a pattern on a Christmas jumper. Oh well least my bank balance is happy.
@AidanMackem: Not a fan tbh, but still overall 2/3 class kits is a good ratio.
@Gaz_Bellamy: Sorry – you’re going to make a loss on these. Won’t be any need for a second order at the suppliers. Down to £10 by Christmas.
@paulthomase: 2 out of 3 isnt bad @hummel1923
@John77Angus: Them china dinner sets Del Boy swapped for Boycies presents on OFAH.
@calv_c_: Something tells me this one isn’t gonna sell out
@aimeeg_x1: That’s horrendous 😂
@gerrardcole: 1970’s wallpaper
@joel_robin5on: This is the most spoons carpet looking kit I’ve ever seen
@paulthomase: horrendous. thankfully we’ve got two other class tops. saves me coin anyway.
@SieKirton12: Love the home top, away top is mint, this one is just awful. Possibly the worse kit I’ve ever seen
@FPL_Sess: Won’t go too harsh on Hummel as they’ve already presented us with two of the best kits of recent times but this one is absolutely lifting 😂
@ste_lew1s: Oh! So they can get it wrong too? Yikes
@SC008Y: Even the club are trying to cover it up 🤣 Can’t even see the badge
@peterr395: Must be a banter shirt? Jesus 😂😂😂
Looks like a Wetherspoons plate https://t.co/t4Z59DmYtR pic.twitter.com/fJ0Grvj1IJ
— ຮς๏ŧŧ (@wwfcscott) August 15, 2024
Very clever, one of those magic eye things https://t.co/AXvXdGGJYZ pic.twitter.com/2Uvk34zvxa
— Manxpie (@manxpie86) August 15, 2024
https://t.co/FGV4pbiAQ8 pic.twitter.com/nn85yoC1Dk
— Matthew Keeling (@M_Keeling) August 15, 2024
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