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Dean Smith speaks for the first time on being named new Norwich manager

Dean Smith speaks for the first time on being named new Norwich City manager with the club looking to avoid Premier League relegation again.

The ex-Aston Villa boss, 50, succeeds Daniel Farke, who was sacked with the Canaries bottom of the Premier League, five points adrift of safety and with just one win this term.

Craig Shakespeare, who worked with Smith at Villa Park, will join him as his assistant at Carrow Road.

Smith’s first game in charge will be at home to Southampton on the 20th of November.

He will make history as the first man to take charge of successive Premier League matches against the same opponent with different teams, after being sacked by Villa following defeat by the Saints on 7 November.


Norwich City is delighted to confirm the appointment of Dean Smith as the club’s new head coach.

Smith has put pen to paper on a two-and-a-half-year contract and will be joined in Norfolk by assistant head coach Craig Shakespeare.

Most recently manager of fellow Premier League side Aston Villa, Smith brings a wealth of experience to Norwich City.

At Aston Villa he helped guide the club to promotion from the Championship during his first season in charge, before two successful campaigns in the Premier League followed.

Smith also steered Villa to the 2019/20 League Cup final, ultimately losing out to Manchester City at Wembley.

Prior to his spell at Villa Park, Smith had held managerial positions at Brentford and Walsall.

Shakespeare, meanwhile, was part of Smith’s staff at Aston Villa. Prior to that, he has held backroom positions with the likes of West Bromwich Albion, Hull City, Leicester City, Everton and Watford.

Smith said: “It has been a whirlwind seven days, but I’m really pleased to be back and working for Norwich City in the Premier League.

“Clearly, there has been some wonderful work that has gone into this football club over last four and a half years. It is now the job of myself and Craig to continue and improve on that work with the ultimate aim of surviving in the Premier League.

“Norwich City is a big club, with a massive hardcore of supporters who are fully understanding in what it means to be part of the club and its community.

“I was brought up in an era when Norwich were competing in Europe – I remember those times well and whenever I’ve visited Carrow Road and Norwich you can really sense the connection between the fans, staff and players. Together, we all have to make Carrow Road a really tough place for visiting teams.

“From the age of 16 I’ve been working in football. I think in that time I’ve had four months out and didn’t enjoy it. It’s great to get straight back in with a club that are determined to be progressive.

“I’ve always worked to improve and develop players – with that obviously comes improved performances. I was really impressed with the idea, structure and vision that is already in place at the club.

“I’ve also been really impressed with the work Stuart has done at both Huddersfield and Norwich and he is someone I’ve known of for a while. A lot of my background has been working with sporting directors at both Brentford and Aston Villa. It’s an important relationship and I’m sure we’ll work well together here.”

Sporting director Stuart Webber said: “We are delighted to have appointed Dean as our new head coach. I have admired his work for some time and he has been a long-term target in the event that we needed to appoint a new head coach.

“Dean has an outstanding track record and as soon as he made it clear that he was ready to go straight back into a managerial role we contacted him immediately.

“He shares the same values and vision as the club, has a proven track record of winning games in the Premier League as well as developing players and building a winning culture and mentality.

“In Craig Shakespeare we have secured an assistant head coach with an outstanding reputation and vast experience within the game. We are delighted that Craig has agreed to join our new team.

“We look forward to working with Dean and Craig and building on the outstanding work which has been achieved at this club in the last few years.

“There are huge challenges ahead, but we are excited and determined to see how far we can continue to grow as a club on and off the pitch.”

Fans reacted as Dean Smith speaks for the first time on being named new Norwich manager…

@DanHarvey74: Employing your son as manager Delia? Keeping it in the family as ever Norwich.

At least now is says
Owner. D. SMITH
Manager. D.SMITH

@ReeceJMT: The best possible appointment for you lot. Yeah you’ll still go down but when you get promoted Dean knows how to build a team

Last game as Villa coach vs the saints
First game as Norwich coach vs the saints oof

@dirk1978: You’ve got a fantastic manager there. Top appointment. Villa let him go too early. Wishing you all every success.

@dazbfc1: In brief, be interesting to see how he does without money. Second point, when managers need to regroup they generally need to take a step back. Point here is, a good move for him as fact is, he will certainly have the best team in the championship next season.

@JamesKentAVFC: Quality appointment, hope you lot stay up and to be honest I wish he was still with us. Club legend at Villa made me love my team again 🦁💜💙

@Dolalu: Great appointment from Norwich, happy to see him get such a great role so quickly after leaving Villa, be watching NCFC results with interest

@JHydeTweets;: Pretty happy with this all things considered, certainly makes more sense than Lampard would have. Left all his clubs in a better position than when he joined them, experience of promotion and relegation battles #NCFC

@FinBurt6: well we are going to lose to you now arent we

@catrinavfc: look after him lads 🥺

@sarahlucy123: Thank goodness for that. Now can we all stop sniping and get behind OUR team! Is he the right man? Only time will tell but for now I for one can’t wait to get back to Carrow Road and cheer on @NorwichCityFC 💛💚 #ncfc

@JosephJackson22: Now get behind him and have a proper go at staying up #ncfc

@GowerNCFC: Dean Smith has a proven track record of improving football clubs, if he leaves #ncfc in a better place than where we are at now, then happy days all round. Dean Smiths Green and Yellow Army.

@StuieGreaves: Not sure if it’ll be enough for safety but pleased with Dean Smith coming in. Best we could’ve got in our situation. Our journey with Farke reached its natural conclusion. He served us well but saw no evidence he could take us beyond the Championship title. #ncfc

Woke up this morning feeling fine,
I’ve got Smith and Shakespeare on my mind,
Deano’s keeping us up like he knew he wood, Oh yh,
Something tells me i’m in for something good…

Dean Smith:
Fantastic knowledge of the game
Improves and develops players
Uses the Young players
Prem and Champ Experience
Knows how to keep a team in the Prem
Left Clubs in much better states
Looks to play Good Football

@Sheaflatley09: Unreal appointment from #ncfc . Smith kept us up and got us where we are today. You have a better chance of staying up know smith is in charge. Good luck Dean💜💙

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