The Top 20 most sold English football kits for the 2021/22 season has been revealed with some surprise inclusions listed in the ranking.
A report released by LovetheSales.com shown which clubs have done well when it comes to home shirt sales via online retailers giving us a good indication of which are hot or not.
With not much to feel happy about with their side’s current start to the campaign, it will perhaps make good reading that Ipswich’s Ed Sheeran-sponsored home shirt has seen sales so high, that it has put them in the top 20 clubs in the country in ‘The Football Shirt League Table 2021/22’.
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What is even more of a boost to the Tractorboys fanbase is learning that their club’s tops have been outselling East Anglian rivals and newly promoted club Norwich City, who are back in the Premier League this season, by more than 25 per cent*.
With the Canaries sitting 23rd in the table, it’s an improvement on 14 places from the same period this time last year, with Ipswich Town rising up 21 places to 17th of the 92 clubs.
Suffolk News state that the impact of Ed Sheeran linking up with his boyhood club, along with the addition of new ownership has been the reason behind selling 156% more shirts online than they did the previous summer.
Other clubs that the League One club out-rank in the table include top flight sides Burnley (28th), Watford (30th), Brighton (31st) and Southampton (32nd).
Ipswich’s kit is the fastest selling in League One, five places above Sunderland (22nd) and one above recently relegated Sheffield Wednesday (18th).
Chelsea, who saw a 50% year-on-year increase in sales since winning the Champions League and finishing in the top four in May, are placed as the number one selling new kit of the 2021/22 season. This comes despite being one of the six English clubs to announce plans to break away into a European Super League. Seems maybe the unique pattern, the recent success, optimism, and Romelu Lukaku’s arrival has been the boost the club needed following the pandemic.
The report also shows that:
– Jack Grealish is currently the leading player with the most shirt sales
– Four of the ‘SUPER 6’ see a drop in shirt sales – costing £2.3m in lost revenue a month
– Shirt sales for ‘Kane 9’ drop by 91 per cent
– Man City’s kit outsells Man United for the first time ever
Ipswich Town’s very own data has shown that the new home strip is the club’s fastest-selling of the last 10 years, increasing 70%. Fairplay.
“I want to thank the supporters for backing us,” Town’s CEO Mark Ashton told the club website last month.
“To have shirt sales up 70 per cent is fantastic and season ticket sales are going great as well.
“Our retail and ticket office staff are working around the clock to deal with the demand so I want to take this opportunity to thank them as well. It’s exciting times for the football club.”
The club’s head of retail operations, Paul Macro, said: “It’s been incredible. I haven’t seen a year like it. To put the figures into context, we’ve sold the majority of shirts on pre-order that during a normal season we’d expect to cover us until the end of the year.”
But when asked if the Ed Sheeran factor has been the big difference, he said: “We have had an increase in international orders certainly but the vast majority of sales have still been to supporters who were already registered with us but hadn’t necessarily made a purchase in the last three or four years.
“The feeling around the club after the takeover; the summer signings, the Euros – it’s all combined to ignite the fanbase I think.”
* Data is compiled from sales figures across 1,000 online retailers with LovetheSales.com saying they are restricted from publishing the full numbers and 92 ranking behind their tables. Specific data in relation to Ipswich Town has been provided to Suffolk News.
20) WATFORD
Watford have fallen down two places to 20th position – compared to the previous season – with their 2021/22 home strip.
The Hornet’s new home kit for the 2021/22 season was revealed with mixed reactions fro the fanbase.
Another striking bespoke design by the club’s official technical partner Kelme, the club’s new strip will ensure they will stand out from the crowd back in the Premier League.
Your Nan Pam has made my week 😃👍
Pam we are going to send you the very first home shirt.
Many Happy Returns for the day from all of us at @CPFC and thank you for the incredible years of support.
❤️💙 🦅 https://t.co/NoBmXXJLkL— Steve Parish (@CEO4TAG) July 29, 2021
19) QPR
Queens Park Rangers have climb up 14 places to 19th position – compared to the previous season – with their 2021/22 home strip.
QPR boss Mark Warburton told www.qpr.co.uk: “The kits look great and I am sure the fans will enjoy the tie-in to the 1991/92 season, which was a successful period for the club in the top flight.
“We know the history of a football club is so important but we also need to make sure we work hard to create new memorable moments for the fans.”
Fabrizio Taddei, Errea head of pro clubs department, said: “Once again, we have worked closely with the club to produce a traditional home shirt with some eye-catching extra details, not least the tonal effect in the hoops.”
18) SHEFFIELD WEDNESDAY
Sheffield Wednesday have climb up 7 places to 18th position – compared to the previous season – with their 2021/22 home strip.
The club say: The home strip showcases our traditional blue and white stripes with black shorts and socks, while the away offering is a completely fresh, eye-catching shade of pink with black shorts and pink socks.
The shirts also feature a stylish Korean neck, button-down collar and will be on sale with a classic sponsor-free frontage.
17) IPSWICH
Ipswich Town have rose up 21 places to 17th position – compared to the previous season – with their 2021/22 home strip.
NHS staff from Ipswich Hospital joined Town first-team players and members of the ITFC Women’s team to showcase the new home shirt for the coming season.
“Once again we thank Ipswich Town and their fans for their ongoing support. The monies raised by fans so far have been used to purchase comfortable seating for a brand new staff rest space away from the wards which we are delighted to be opening in June,” said Nick Hulme, Chief Executive of East Suffolk and North Essex NHS Foundation Trust, which runs Ipswich and Colchester Hospitals.
“The opportunity for healthcare workers to be involved in the official photoshoot was very well received and we know the Club will be supported by many of our colleagues when the new season kicks off in August.”
The home shirt features distinctive navy pinstripes running through the front panel, with the shorts reverting to white, with the Club’s shorts sponsor, Mortgage Move, on the back.
16) NOTTINGHAM FOREST
Nottingham Forest have climbed a massive 14 places to 16th position – compared to the previous season – with their 2021/22 home strip.
The club have worked with long-term technical partners Macron to once again offer a bespoke kit. The kit takes inspiration from patterns of late 1980s Forest shirts.
The video to launch the kit has been produced by acclaimed Nottingham-born director Keane Pearce Shaw. Keane directed the England squad announcement released by The FA earlier this summer and has also worked with Real Madrid, Barcelona and Liverpool.
15) CRYSTAL PALACE
Crystal Palace have fallen down one place to 15th position – compared to the previous season – with their 2021/22 home strip.
The bold red and blue kit completes the club’s look for 21/22, with the yellow away and 1861-inspired blue and white third strips having already been well received.
The home shirt incorporates Palace’s historic association with the sash, as diagonal red and blue stripes cut across the front. A vibrant blue also provides a smart trim along the hems and collar, as modelled above by Marc Guéhi, Luka Milivojević and Michael Olise – with help from special guest, Pam.
14) NEWCASTLE
Newcastle United have fallen down three places to 14th position – compared to the previous season – with their 2021/22 home strip.
The kit, which is available to buy NOW at shop.nufc.co.uk, features a retro-inspired black and white shirt with a mandarin collar, referencing the famous jersey worn during the ‘Entertainers’ era of the mid-1990s.
The new design features a black stripe down the shirt’s centre, wider white stripes either side and large black side panels, with light blue accents beneath the collar buttons and across the back to compliment the colour of the scroll on the club’s famous crest.
13) BRENTFORD
Brentford have climbed up four places to 13th position – compared to the previous season – with their 2021/22 home strip.
The Bees kick off their first campaign in the Premier League in a traditional red and white stripe kit, with the addition of a fully striped sleeve. Other detailing includes a red and white neckline, full colour woven Brentford crest and the iconic Brentford bee on the back of the neck.
The predominantly red and white stripe shirt will be paired with black shorts with a red side panel, and black socks with white and red hoops.
12) WOLVES
Wolverhampton Wanderers have held their place at 12th position – compared to the previous season – with their 2021/22 home strip.
The vibrant gold strip, carefully colour matched to be perfectly in-line with the club’s distinct Pantone colour, has been bespoke designed exclusively for Wolves and can be bought at shop.wolves.co.uk.
Available in both replica and authentic as worn by players, the retail jersey will feature the BitCi sleeve sponsor logo as standard, and will be accompanied by black shorts and gold socks for the 2021/22 season.
11) LEEDS
Leeds United have climbed up two places to 11th position – compared to the previous season – with their 2021/22 home strip.
It’s a usual all-white design, with yellow Adidas stripes on the shoulders and a button-up collar.
The shirt is made with ‘Primegreen’, which is a ‘high-performance recycled material’ and includes colour-matched logos from primary shirt sponsor SBOTOP and new sleeve sponsor BoxT.
The kit is now available to purchase online via the Leeds United store and in the club’s official shops at Elland Road, Trinity, the Merrion Centre and the White Rose Centre.
10) EVERTON
Everton have fallen down one place to 10th position – compared to the previous season – with their 2021/22 home strip.
Everton’s new hummel home kit for 2021/22 is now available to purchase online and in store at Everton One and Everton Two.
The dazzle-camouflage inspired strip, which features a two-tone patterned blue shirt, white shorts with royal blue and yellow detailing, and white socks, can be ordered online at evertondirect.com.
9) ASTON VILLA
Aston Villa have held their place at 9th position – compared to the previous season – with their 2021/22 home strip.
The smart 2021/22 Kappa kit is built around the traditional claret and blue colours of the club, the design features a double round neck and contrasted collar.
The sublimated design on the front takes inspiration from the past success of the team through contrasted pinstripes within bigger vertical stripes.
The sleeves and the bottom part of the shirts will feature a colour contrasted insert, which brings dynamism to the overall look.
8) LEICESTER
Leicester City have climbed up 11 places to 8th position – compared to the previous season – with their 2021/22 home strip.
A clean look, the Adidas Foxes shirt is blue with a white v-collar and cuffs, both enhanced with gold piping.
The logos on the front as well as the 3 Stripes on the shoulders of the Adidas Leicester 2021-22 home jersey are white.
7) WEST HAM
West Ham United have climbed up one place to 7th position – compared to the previous season – with their 2021/22 home strip.
Inspired by the iconic shirt worn by Paolo Di Canio and co at the turn of the Millennium, the Claret and Blue Kit will grace the Premier League and Europe in 2021/22, as David Moyes’ men get set for their first-ever UEFA Europa League group campaign.
The Home Kit features the Club’s traditional colours, with the shirt’s Claret body being complemented by Blue detailing on the sleeves, White Shorts and Claret Socks.
6) TOTTENHAM
Tottenham Hotspur have held their place at 6th position – compared to the previous season – with their 2021/22 home strip.
The Nike Spurs kit pays homage to the club’s first badge with a placement on the inner neck.
It features the club’s traditional colors – white and navy blue. It’s a very clean look that does not feature any other accents color – the yellow from this season’s kit is gone.
5) MAN UTD
Manchester United have fallen down one place to 5th position – compared to the previous season – with their 2021/22 home strip, though we write this as fans queue up to get Ronaldo on the back of the new shirts.
Made by Adidas and featuring TeamViewer as front and Kohler sleeve sponsors, the United home jersey was initially not a big hitter.
The entire design of the Manchester United 21-22 home shirt is very clean and much different from the previous iteration. The only thing going on in terms of prints or graphic is a very subtle striping pattern that appears throughout the front, sleeves and back.
4) MAN CITY
Manchester City have climbed up one place to 4th position – compared to the previous season – with their 2021/22 home strip.
Manchester City has unveiled its new PUMA home kit, which is inspired by the iconic 93:20 goal from the incredible 2011-12 season that provided one of the greatest moments in the Premier League and the Club’s history.
The memory of the legendary 93:20 season echoes through the new home kit as a striking all-over repeated graphic of a digital clock, paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted.
The home jersey is complemented by sky blue shorts and hooped socks to complete the look.
3) ARSENAL
Arsenal have fallen down three places to 3rd position – compared to the previous season – with their 2021/22 home strip.
“I love it,” said Arsenal defender Kieran Tierney. “It’s a smart design and I can’t wait to pull it on and represent this club in front of our supporters once again.
“It simply hasn’t been the same without our fans. We’re raring to go and can’t wait for Emirates Stadium to be rocking again.”
2) LIVERPOOL
Liverpool have climbed up one place to 2nd position – compared to the previous season – with their 2021/22 home strip.
Taking inspiration from the 1964 season, when the Reds were under the management and instruction of Bill Shankly, next season’s home kit captures the glow of a bright red colourway.
In 1964, LFC introduced a full-flooded red kit for the first time in the club’s history on the basis it would provide them with a psychological edge, with Shankly famously saying that ‘red is for danger and red is for power’. This set the foundation for their dominance for years to come.
Inspired directly by that decision, the men’s and Women’s team will be walking on to the pitch with a full red kit detailed with bolted pinstripes and bright crimson sleeve cuffs and neckline – representing power, energy and danger – in 2021-22.
1) CHELSEA
Chelsea have climbed up one place to 1st position – compared to the previous season – with their 2021/22 home strip.
The kit has a brighter, more vibrant blue with hints of yellow cutting through in the side-tape and swoosh. ‘CFC’ in yellow is knitted into the back neck. This print is continued onto the shorts and the full look is complete with white socks featuring a sleek yellow and blue trim.
Constructed with 100% recycled polyester fabric, which is made from recycled plastic bottles, the new home kit created by Nike is inspired by the designs from the OP Art movement – the dynamic blueprint represents energy and vibrancy, synonymous with the new wave that is propelling the club forwards.
After seeing the top 20 most sold English football kits for 2021/22 with surprise inclusions, what is the best kit you’ve seen this summer? Let us know via our socials!
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