It has been announced this morning that Peterborough United have renamed their London Road stadium in a 10-year deal worth £2m.
The League One’s ground was called ABAX Stadium, but will now be known and branded as the Weston Homes Stadium from Saturday 1st June 2019.
The football club are delighted to announce a record-breaking sponsorship deal with @WestonHomes which will see the club's stadium named the 'Weston Homes Stadium' for the next 10 years.
Read more about the deal below.
— Peterborough United (@theposhofficial) April 2, 2019
Peterborough United Commercial Manager Alex Harris said: “This is the biggest sponsorship deal in the club’s history, delivering a great deal for the club, the city and our supporters. Weston Homes is a long established housebuilder in Peterborough and a major investor in the city so we are delighted that the grounds will gain the Weston brand name. We have established a good working relationship with Weston Homes and this new 10-year collaboration will provide a significant income stream for the club, and outstanding brand promotion opportunities for our new sponsor.”
Weston Homes Chief Executive Bob Weston said: “We are proud to be elevating our partnership with Peterborough United to a high level and the stadium taking our brand name. Over the last 12 months we have worked with the club and been impressed by the way the club is run, the loyalty of the fans and the deep links between the club and the City. We are delighted that the club has allowed the grounds to be named the Weston Homes Stadium and chosen us as their principal brand partner.”
Kevin Bull, Country Director said: “We’ve had a great five years being the club’s naming rights partner. We’re happy that another company has decided to take on the opportunity. ABAX will still remain a partner of Posh and have some exciting new avenues to take with the club in the coming years”.
A month ago, it was looking that the Posh could leave their home with the supporters are backing a move to a new stadium.
Chairman Darragh MacAnthony put out a stadium poll on social media site Twitter and has since been voted over 7,700 times.
Just last month, co-owner Jason Neale published on the club’s website stating that the their current ground is “showing her age” and there are “restraints” to developing it.
After finding out that Peterborough are to rename their stadium, fans took to give their reaction, some joked about it being the former name of Colchester’s ground, others said Posh’s home will always be known at London Road – check out those tweets on the next page.