Oldham Athletic unveil new club crest voted by fans and home kit ready for the 2021/22 season, and there is plenty to discuss.
Back in November 2020, supporters had the chance to have their say as the club updated their badge yet again.
The League Two club initially said ‘with club celebrating its 125th year, it has become clear over the last ten years and especially this season that the current club crest needs a change to something more traditional.’
Oldham Athletic are proud to announce the official new club crest and the 2021/22 home shirt.
With the club concluding its 125th anniversary the new crest is a modern take on an old classic to acknowledge it’s proud history.
Of the three concept designs, using local designers in the process, ‘Concept 2’ won the overwhelming majority of votes as its first choice from well over 1,000 respondents.
The new club crest is created from the simplicity of the badge in the 1960 & 70s. The owl, which is placed in the town in different formats, perched over the ball is iconic and has been with the club ever since it rose through the divisions during that time. Whilst the typeface and wording of Oldham Athletic AFC is based on the signage that is still present on the front of the Main Stand which was initially erected during the same era.
With the new club crest comes a new-look kit. Hummel once again has created a bespoke design that supporters had the chance to vote on in terms of the key feature.
The intricate patterning is based on the 93-95 JD shirt which was ‘Option B’ and was the number one choice with 60% of the vote.
It incorporates the colours of blue, white and red trim including a subtle texture in between the two shades of stripes.
Hummel’s iconic chevrons once again adorn the shoulders, with the white and red trim finishing off the shirt. It is complemented with white shorts and blue socks again.
There’s an additional feature by the kit manufacturer on the back of the neck of each shirt, the pattern based on the arches off the Lion’s Den in Alexandra Park. Combining both creates a modern feel to a retro kit, aligning itself with the vision of the new club crest.
The shirt uses hummel’s ECO8 technology ensuring each shirt is manufactured from high-performing polyester produced from up to eight recycled plastic bottles.
It is now available for pre-order online and in-store until the end of this month at www.oafcstore.com when it will go on general sale. Supporters will be able to view the shirt in person from Tuesday in the Club Shop with staff being able to assist with placing an order online.
Opening times are available by clicking here. Items adorning the new club crest will be added over the coming weeks and months.
In addition to the two main releases, the home goalkeeper shirt and training wear is also available at the same time, with the training gear having a brand new look and feel featuring an embroidered outline to the crest and wording on certain items.
Announcements on the tangerine away kit will be announced at the end of July in conjunction with the shirts going on sale in-store and online, the third shirt is planned to be unveiled in August.
Twitter users gave their reaction as Oldham Athletic unveil a new club crest voted by fans…
— Jazzy (@itsafarce) July 4, 2021
— Will (@willyfog44) July 4, 2021
Kit – 9/10. Best kit in years
Badge – 3/10.
The video – 9/10
David Wheater interview – 10/10
@wheatabeat: Quite like the badge TBF. Looks quite retro and modernised at the same time. Just hope they’ve registered the ownership of it this time.
@DarrenMellor11: Love the kit and badge – also delighted to see Bahamboula in the launch video
@NatkoAtko: The crest looks better now I’ve seen it on a kit. Better than angry owl but not a patch on the 125 crest.
@rphamer1984: Agreed, that’s why I gave the badge 3/10. Gone up from 0/10
@andyhusky: The badge looks so much like the old Sheffield Wednesday one
@MAKtGWB1: Awesome that shirt. Would have preferred an embroidered badge otherwise a big hit
@ndl_nigel: Great kit – All we need now is for AL & Mo to do one and we can get back to supporting the club we love 👏
@Sweendog82: People’s preference. I don’t mind it at all. Looks better on the shirt than a design stage 👍🦉
@OldhamGlen: Nice Kit , Badge 👎🏻 #notapennymore
@AndyDunning5: The badge is important. they’ve frigged about with the Bolton badge in years gone by, we are now back to our best with the Lancashire rose on it.
@DazHugh72: Absolute quality 😍👏🏻👏🏻👏🏻
@Craig_Cushy: I like it. If they sell the club I’ll buy it #oafc
@m00resy: Like it latics, anything better than the evil owl
@kylejcrossley: that is sexy latics
@ChrisJStott19: Moaners will always moan no matter what the club does, personally i think the kit and badge are bang on #oafc
@malcoafc: Not as good as the original badge but definitely the best of the three choices offered. Kit looks good, let’s hope for a good start and reintroduce a bit of positivity into the club
@davebutter: Decent. Now jus sign some good players to wear it and open the best stand in the ground for fans to watch them…
@johnhartley18: They could play in bin bags for me. So long as we win!!
@StadiumPortrait: This is a lovely strip and new badge. One of the best I’ve seen!
@MarcFeighery: Love it!! Looks decent and will 100% buy.
@TheMellorGeek: This is great 💙🤍💙🤍
@brianwalker787: Badge 🤬🤬🤬🤬
@oafcthomas: I actually don’t mind the badge at all, still prefer the one from last season but it isn’t bad nice kit aswell. Sponsor situation is embarrassing yet again
@AbDslowlyslowly: What the fuck is that badge
@mattbrock89: I actually really like the shirt, not really arsed about the badge. Just a shame I won’t be giving that charlatan another penny #oafc
@broster71: Badge is a rehash of the old 70’s early 80’s badge, shirt from the glory minutes era, time to stop moaning and get over it, your not going to change it looks ok like to see it up close
@bringbackngoo: This is where you tell us it was a joke and announce the actual badge #oafc
@RyanLeeJones13: This is something I’d like to buy (even though the badge is awful), sadly…. I won’t as it would mean giving money to the clowns currently running the club #boycott #abdallahout #reclaimthefaith
@oldham_nil: I’d buy that for a dollar…but I’m not going to whilst the Cunt Brothers are still at the club. #oafc