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Non league club forced by the FA to change club name

Dunston UTS from the Northern Premier League Division One North West have been forced to change their club name from the start of the 2019/20 season.

The newly promoted side, who knocked out National League North’s Chester in the FA Cup last season before losing to Gateshead in the Fourth Qualifying Round, were contacted by the FA to say that the use of UTS (Utility Technology Services) was forbidden by their ‘Kit and Advertising regulations’ for any club that are above step six of the non-league pyramid.

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“Following a directive from the F.A. Dunston UTS Football Club will be renamed Dunston Football Club from season 2019/20. This change has come about because of a regulation within the F.A. Kit and Advertising Regulations which forbids clubs above Step 6 to include a company name within the club name for advertising purposes.

“This regulation came in to force in season 2017/18. Unfortuneately this means the inclusion of the company name of our main club sponsor within the club name will disappear from this forthcoming season. We have been advised by the F.A. that the exclusion of company name UTS relates to football matters only ie league name, fixtures, league details, county and F.A. Competitions. The name UTS can be be included in all other club activities ie website name, media, merchandise, supporters club name etc.

“We are delighted to announce that the omission of UTS from our club name has not affected our 10 year association with the company UTS. Mr. Shaun Sadler of UTS will continue his fantastic support of our club as we look to progress through the pyramid system.

“The UTS banner is still very much a part of Dunston Football Club.”


After learning that UTS will no longer be allowed in Dunston’s club name, fans took to give their reaction – find out what they tweeted on the next page.


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