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Legal Sports Betting in 2022: How Sports Betting Has Contributed to the Growth of Europe

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The term ‘Sports Betting’ refers to the process where players stake money to predict the results of a game or fixture. The popularity of sports betting has increased sporadically, and across Europe, it has become one legit blooming business worth billions of dollars. Going by statistics, since the turn of the 21st century, the act has evolved from its oldest form to a technologically advanced industry and even attained legal backing.

This surge in online sports betting grew massively due to the rise of the COVID-19 crisis. Bets and wagers were widely placed on games with more popularity, such as football, giving an advantage to soccer fans worldwide. Today, soccer betting is one of the most popular and fastest-growing types of betting in the European market sectors. A fact that not only favors lovers of the game but an entire continent inclusive. 

Is Sports Betting Legal in Europe?

On a general note, sports betting is legal in Europe, with every country obliged to order and monitor their wagering services in line with the Treaty on the Functioning of the European Union (TFEU) conditions.

Judging from the general market survey, Europe amasses the highest revenue raised from online gambling. Countries like France, Spain, Italy, the United Kingdom, Germany, Finland, and the Netherlands have experienced real success in the sports betting market.

However, progress is not on the same level in other countries based on non-uniformity in their binding legislative rules. Regardless, the Europeans virtually rank at the top when talking about countries with awesome gross gambling revenues (GGR).

The Theory of Sports Betting in Europe

In Europe, and as the tradition is replicated in other parts of the world, game fanatics place their bets using a sportsbook. The use of a sportsbook is to follow up on wagers, cash outs, and credits. Legal books based on jurisdiction are usually made available by different servers on the internet to take bets’ cash first.

Bet types differ and vary by interest. There are bets assigned for football, basketball, tennis, baseball, hockey, car racing, boxing, and mixed martial arts for professional levels. Bettors’ choices are not limited to other activities such as non-athletic competitions, animal races, and sometimes, illegally fixed matches.

Contributions Made by Sports Betting to Europe

Over the last 15years, sports betting has been big in Europe and has bolstered increasing transformations in the continent.

Some of these contributions made include:

  • Emerging Opportunities in the Money Market

The monetization of gambling lines through affiliate link marketing, subscription ads, and promotions are the new opportunities for already established sports outlets. Tech startups and promising sports sites exploit new users’ ignorance to sell knowledge, analysis, and product information.

In the case study of stocks, for instance, as stock journals help brokers to choose quality stocks, these bet analyses will assist bettors in making wiser decisions on bet options. Bigger companies, especially broadcasting agencies, have advanced their technologies in preparation for the betting market.

They create leverage on this opportunity and design a program that can give view access to fans on their desired games. This access thrives at a subsidized price, unlike their usual cable subscription. 

  • Generation of High Revenue

Economies are measured by the revenue generated in every industry per year. Above all, the European gambling industry has witnessed the highest revenue on the market so far since its legality.

A punter spends a yearly per capita of $72.33, a calculated annual revenue of $34.5 billion in Europe. The current growth rate is 19%, with the predicted GGR reaching 41% by 2026. There is progress in the European market, and the gamble win chances are increasing daily despite the great risks involved.

  • Growth of the Sports Betting Segment

Many bets and stakes on sports sites are placed by punters who are soccer game lovers. Soccer game bets with the knowledge of its good following by fans are now categorized into different result outcomes.

For the market’s sake, betting sites modify their stakes to first-half options, number of goals options, the tendency of corner kicks, red cards, yellow cards, free kicks, etc. The sports betting market range now extends to give an average user minimum earning power.

  • Wider Digital Entertainment Lead

For most gamblers, betting is fun and a monetary means of digital entertainment. The global market is dominated by European servers with diverse gambling options on their web base. They attract many sports audiences, hence gathering major gross returns for the economy.

Gamblers who operate in Europe’s digital market are not limited to citizens alone but comprise other players outside the continent’s shores. Bearing this in mind, online betting companies keep strict policies to preserve their users’ privacy and offer guidelines on managing stakes. This act of service makes them proper and adhering bet operators.

The Future of Sports Betting in Europe

The future of sports betting is going to bloom at a fast rate. More sites are beginning to build updates, and new users sign up daily. Although the pandemic rate is declining, online gambling is predicted to continue scaling up. It gets easier with the advent of smartphones, and the more they are produced, the more sports betting advances.


The contributions of sports betting to the growth of Europe cannot be underestimated, and with the forecasted boost expected in the nearest future, greater benefits are sure to come.

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