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Huge news for Altrincham as they confirm significant investment with exciting future ahead

Huge news was confirmed for Altrincham as they confirm significant investment with an exciting future ahead for the National League side.

On Wednesday, the 9th of August 2023, they revealed to their supporters that new equity investment worth around £1.5million will support the next phase of the club’s development.

It’s mega for a much loved side who do so much for the community, even better it’s local investors funding the club’s new chapter…


Altrincham Football Club has today announced new equity investment of £1.5m which will support the next phase of the club’s development across its football operations, work in the community and ground enhancement.

The investment has come from a group of over 20 investors who are predominantly leading UK business people with a direct connection to the local community. The new investors will own a significant minority between them and have invested with the aim of supporting the Board’s vision of building sustainable success and the leading local community focused football club in the country. The new investors come from a range of industries including finance, media, property, technology and e-commerce, so bring a range of skills to support the club with its exciting plans for growth.

Lawrence Looney, Co-Chair of Altrincham Football Club, said: “The club has made great progress in recent years moving up two divisions and establishing itself as a full time professional club. We are delighted to welcome our new investors who are completely aligned with our values and strategy and are passionate about football and the real impact the club can have on the local community. Aside from the financial aspect, we believe that this group brings a unique breadth and depth of expertise. This investment should enable the club to accelerate its growth plans while maintaining its prudent approach to ensure the club has a strong, sustainable and exciting future.”

Shalni Arora, one of the investors, stated that: “Investing in Altrincham Football Club is more than an investment in football. It is an investment in our community. It is such an exciting opportunity to make a difference to those who live, work and play in our local area. As a group of investors, our vision aligns with the Board’s. We are a group of shareholders who are passionate about football and how a local club can have a powerful, positive impact on community relations. The investment will be used to strengthen these relationships as well as enhance fans’ experiences in the stadium.”

SEE MORE: Altrincham manager ‘truly believes’ his side will win promotion to the EFL

This is what Twitter users had to say on the huge news for Altrincham as they confirm a significant investment with an exciting future ahead…

@Freddie_Alty: When I was first supporting Alty, there were fans shaking buckets at games asking for change because the club was in such need of funds. News like this is for those that always believed that the good times would return. Onwards and upwards 🔴⚪️

@Inter_Alty1977: Alty keep pushing forward, with the local community one of the club’s main focuses as well as enhancing the matchday experience for the fans… Sounds good news for Alty’s future!

@golfroadgoals: Things we love to see 🔴⚪️

@ianbeesley82: ‘Nobody wants to invest in non league football clubs’. Great news.

@ACRGS: Brilliant news for the club and the community , this club is moving forward and going places and couldn’t do it without a great forward thinking board ,well done to all involved …….

@inaminute23: Brilliant club. Great community feel. Deserve league status.

@MrDoorbar: Congrats Alty FC. Moving forward!

@andy_birtles67: Sounds really promising 👍⚽️👏

@ElmslieEnder: 👏🏼👏🏼 doing so mich right, are Alty.

@simonj1968: Fantastic news !!

@Boggie247: Superb stuff 🔴⚪️

@drfc_sam: big investment being pumped into alty, with a good solid squad already one to watch out for…

@Chigs_72: I’m biased because we live there and my kids have season tickets, but Alty are a club on the ⬆️…ambition, community, investment to back it all. No Hollywood investors, but good people who care about the club and its wider role in the town. 👏👏

@chrismaddon: Local investors, local club. It really is an exciting time to be an Alty fan!

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