Eastleigh unveil three new kits following their crest rebrand, and it’s fair to say they have all gone down a hit with fans online.
The new home kit is white from the top to chest including the sleeves, then blue from the chest and down, and completed with blue shorts and socks.
The away kit is a lovely yellow with the black kappa logo along the shoulders. Again yellow is used for the shorts and socks. The crest and kappa logo is in black and white.
Lastly, there is a third kit, which has been described as a clear white/spitfire silver colour. It comes with rather big kappa logos on the shoulders, the crest is placed in the centre of the shirt, and added with black shorts and socks.
ＴＨＲＥＥ ＮＥＷ ＴＨＲＥＡＤＳ
— Eastleigh FC (@EastleighFC) July 21, 2020
It was one month ago that Eastleigh surprised their fans with a ‘quality’ rebrand including a new club crest.
It has been said that the new design was nine months in the making, and the Spitfires are delighted with the early reaction the new look.
We are delighted to reveal a new club badge ?
— Eastleigh FC (@EastleighFC) June 10, 2020
The non league club said in a statement a month ago: Eastleigh Football Club is delighted to announce the new club badge which launches today. It is the focal point of a complete rebrand of the club’s identity off the pitch as we move forward into a new era of the club’s identity.
For the first time in the club’s history, the new circular badge features the clubs founding year, 1946, along with the historic Spitfire as a prominent icon. Having adopted the Eastleigh Borough Council badge in 1980, the club felt it was now the correct time to part ways with this design and conduct a club re-brand.
The club has worked closely with football brand expert, Christopher Payne, to develop the new brand. Following a nine-month consultation period, which included supporters, management and directors, today marks a new chapter in the club’s history.
A decision of this size required careful consideration, with all aspects being taken into account. The new identity will be used throughout the club and will be put into effect immediately.
Kenny Amor, Chief Executive, explained: “Implementing a new badge is a decision we have not taken lightly. We understand that we are just the caretakers of what is essentially the fans club.”
“In the many years we have spent at the club we have grown to love it as much as the fans so felt we were in a good position along with Christopher’s expertise to come up with a design that was both visually impressive but also in keeping with our club and what is important to it.”
“We gave Chris an outline of what we felt was important and briefed him on the history of the club. The very first design he came up with was ultimately the one we have chosen and we could not be happier with the outcome.”
“We feel this badge can be a great introduction to our 75th year and take us into the future with a brand we can be proud of, along with giving us control of our intellectual property.”
“The fans we consulted with have unanimously loved it so far and I hope when it reaches all the entire fan base they will feel the same.”
Tom Coffey, Operations Director, commented: “We can’t wait for Spitfires fans and players to wear the new badge. We feel the design optimises what the club is about, remembering our history whilst moving forward as we continue to grow on and off the pitch.”
“With progress being made both on and off the field, we believe this re-brand was the right step to take and we hope our fans share our excitement.”
“This decision has been spoke about for a number of years and we felt there was no better time to launch this than our 75th anniversary year.”
Christopher Payne, Badge Designer, said: “From the first meeting with the football club, I knew that this would be a great project to work on.”
“Eastleigh FC are a really progressive football club with great people in charge. Kenny and Tom told me about the history of the club and the Spitfire connection, and then they gave me a lot of freedom to create.”
“A lot of time, care, passion, and consideration went into designing this new brand, it has been an exciting process and the new brand will help the club stand out and progress. I am extremely proud to play a small part in the history of Eastleigh Football Club. “
There was plenty of reaction as Eastleigh unveil three new kits following the crest rebrand…
That home kit ? so nice. Well done guys. Looks great with the new badge too
— Mart (@MartFergie) July 21, 2020
Nice! I like the white one the most, seems the most unique. The badge seems massive though ?
— Cam Melling (@RomseyCam) July 21, 2020
Love the home and yellow shirts ?
— ???? (@IsSimplyAwesome) July 21, 2020
Kit looks ?
— Jon Male (@JonjMale) July 21, 2020
Was the designer an Everton fan? pic.twitter.com/reupN86ErH
— Colin Burnett (@colinbu80375141) July 21, 2020
THIS LOOKS Unbelievable pic.twitter.com/Ff0WlfpSI5
— gregory smith (@gregory30301621) July 21, 2020
@KappaTeamwearUK‘s simplest stuff is often the best IMO.
— The Non League Nomad | TNLN LIVE (@theNLNomads) July 21, 2020
They look absolutely banging. Kappa logo being rather big is the only off putting thing about it. Home kit a little different than just plain. Think the yellow is the best, white not too shabby either. Kit sales should smash it in the 20/21 season, well done Eastleigh!
— Jason Lee ?? (@ForeverAYellow) July 21, 2020