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‘Cringe yet brilliant’ – Fans left amused at Sheffield Wednesday’s transfer announcement video

‘Cringe yet brilliant’ – Fans have been left amused at Sheffield Wednesday’s transfer announcement video revealing new signing Olaf Kobacki.

The Championship club’s media team took inspiration from Burnley’s unique announcement videos and decided to do their own, in the style of the hit animation film ‘Frozen’.

They played out a scene, with the voice of character Olaf played over a split screen, one of the film and one of the new signing.

SHEFFIELD WEDNESDAY STATEMENT:

Wednesday are pleased to announce the signing of Olaf Kobacki for an undisclosed fee from Polish side Arka Gdynia.

The 22-year-old started his career with Lech Poznan’s academy before moving to Serie A side Atalanta in 2017.

Having featured for Atalanta’s youth sides, the forward later joined Arka Gdynia on loan in August 2021.

The following season, Kobacki joined Arka on a permanent basis before moving to Miedz Legnica for a temporary stint.

Often featuring on the left flank, the Poland youth international scored 22 goals during his with time with Arka, laying on 11 assists.

He now joins Danny Röhl’s side as the club’s sixth addition of the summer transfer window.

Welcome to Hillsborough, Olaf!

ARKA GDYNIA STATEMENT:

From the new season, Olaf Kobacki will play in the English Championship. On a permanent transfer, he moves to Sheffield Wednesday.

After playing 65 matches for Arka Gdynia, scoring 22 goals and providing 11 assists, Olaf Kobacki says goodbye to Arka Gdynia.

The 23-year-old first appeared in Arka in August 2021. At that time, he was on loan from Atalanta Bergamo . He made his debut in an away match against Stomil Olsztyn (1:0).

After a year of performances, he won the sympathy of the fans and Ryszard Tarasiewicz’s coaching staff. In April 2022, Kobacki was bought from the Italian club and signed a three-year contract .

Two months later, wanting to get a taste of playing in the Ekstraklasa, Kobacki went on a one-year loan to the newcomer Miedź Legnica .

After returning to Gdynia in the summer of 2023, Kobacki immediately became a key player for coach Wojciech Łobodziński, with whom he previously worked in Legnica.

The last campaign was the best in Kobacki’s career. In 37 matches he scored 16 goals and added six assists, and in October he was named the Fortuna 1 Liga Player of the Month. Before the end of the season, the 23-year-old extended his contract with Arka until June 30, 2027 .

The high form resulted in a lot of interest in the winger on the transfer market. Ultimately, Kobacki will play for a team from the English Premier League background – Sheffield Wednesday .

Thank you for everything, Kobi, and we keep our fingers crossed for your future career! Good luck!

HIS CAREER:

Youth career
–2017 – Lech Poznań
2017–2022 – Atalanta

Senior career
2021–2022 – Atalanta
2021–2024 Arka Gdynia – 65 games (22 goals)
2022–2023 → Miedź Legnica (loan) – 24 games (1 goal)
2022 → Miedź Legnica II (loan) – 1  games (0 goals)
2024– Sheffield Wednesday

International career
2016–2017 – Poland U16 – 8 games (0 goals)
2017–2018 – Poland U17 – 15 games (5 goals)
2018–2019 – Poland U18 – 5 games (0 goals)
2021–2022 – Poland U20 – 4 games (0 goals)

‘Cringe yet brilliant’ – That’s what fans had to say after being left amused at Sheffield Wednesday’s transfer announcement video…

@GrantR_1867: That’s so cringe, but brilliant at the same time 😂 Welcome, Olaf. 🦉 ☃️

@ArgyleMemes: Some of the reveal videos this year have been incredible. We got a player on a lawn mower! 😭

@Maplo16: If we don’t get a ‘Watch out Beadle’s about’ later I’ll be disappointed. Set the bar high now.

@CrazyKellyMarie: The swfc media team are on another level!! 💙💙💙💙💙💙💙

@tcswfc: best announcement video we’ve ever done easily 🤣

@jamieswfc3: Wondered why it took so long to announce this

@_CharlieThePooh: love owt like this me

@swfc_98: Media team needs a raise, this is brilliant 😂😂 Welcome Olaf

@keiron1972: Nailed it admin 👍

@SJL2729: Will the Kop break out in “do you want to build a snowman” if he scores 🤣

@stephenq57: Admin on 🔥 Cringey but funny 🤣 Welcome to Hillsborough Olaf 💙🦉

@whit3knight: Can’t “let if go” till you announce another! Great work admin 💙

@andymcelwaine: Welcome Olaf! Great video!

@Victoria1867: Admin (W)

@JoeButlerUK: Brilliant. My daughters are gonna love this!!!

@spadger09: You have excelled yourselves

@annabel23_: Hahahaha the media team are on it at the minute 👏🏻

@matt_scholey: Oh aye the content!!! 🙌🙌🦉🦉

@kmowl44: This is just brilliant 👏

@nattasswfc: Our media team are starting to get it

@J19721: That’s bloody brilliant 🤣 💙🦉

@cameron20441400: best announcement video ever

@_Danny1989_: Beadle and poveda next plz this team is really coming on

@alanowls1867: They had one job and they delivered

@TWWcast: The media team are absolutely killing it right now Welcome, Olaf #swfc 🇵🇱

@tommyuto: Our media team are finally getting the hint. I’m happy we’re adding a bit more fun to our signing announcements! #swfc

@easey04: 😂😂😂😂 in stitches! This is class! Danny certainly cooking up something, and in good time to

@CessNyoni: Now even the marketing team are doing things properly🤌🏿

@Graham_Meakin: I enjoyed this. I bet Wednesday fans are already trying to think of frozen related songs! 😁❄️🔵⚪️🦉 #WAWAW

@SteveSavOwl: Superb. Hope he’s as good as this

@Mhball74: Booooooooom 👌🏼👌🏼👌🏼👌🏼 belter of an announcement

@corben_burrell: It’s absolutely shite but we love it

@LewisSm13427739: A load of humour to it. Absolute class @swfc

@Owlsfan941: Welcome, Olaf!

@sneakunique: Hands down! Class! Different club!

@WorldClasstamp: This smacks of someone on an internship with the mandate of ‘you take this one and lets see what you got’ 😙😁

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