Wrexham players throw shapes with Magic Mike in a Super Bowl ad for Stok Cold Brew Coffee

Wrexham players throw shapes with Magic Mike in a Super Bowl ad for Stok Cold Brew Coffee, yep, it really needs to be seen to believe.

Ryan Reynolds and Rob McElhenney’s Wrexham uploaded the video onto their social media, with it instantly going viral, surprising fans from Channing Tatum’s appearance to the acting skills and dancing from the players and manager Phil Parkinson.

The Hollywood duo have come into the Welsh club and truly transformed them, and amid an effort to get promoted out of League One and into the Championship (for what could be their third promotion in as many seasons), Wrexham has partnered with team and stadium sponsor STōK Cold Brew Coffee to introduce the team to a American football audience.

In the Super Bowl spot produced by Reynolds’ Maximum Effort, Channing Tatum goes into the Wrexham locker room and informs the players that the owners are disappointed in their celebration dance moves.

The likes of Wrexham’s Ollie Palmer, Paul Mullin, Jacob Mendy, Jack Marriott, Steven Fletcher and others can be seen watching on, Tatum puts a mixtape into the ‘90s-vintage boom box, steps up and busts some moves to C+C Music Factory’s “Gonna Make You Sweat (Everybody Dance Now)” and the voice of Martha Wash.

Soon the team joins in, Phil Parkinson walks in.

When the stakes are high, you bring in a professional. And cold brew.

🔴⚪ #WxmAFC pic.twitter.com/gt0AU9QifI

— Wrexham AFC (@Wrexham_AFC) February 5, 2025

“We’re so happy that three of the stars of Deadpool & Wolverine were able to work together again to bring this ad to life for our incredible Wrexham sponsor, STōK Cold Brew Coffee,” said McElhenney and Reynolds in a statement about Channing Tatum.

“We will take no further questions related to Rob’s actual screen time.”

The name sponsor of Wrexham’s STōK Cae Ras/Racecourse stadium, the cold-brew coffee brand, has been increasingly visible as the team’s partner, with Sir Anthony Hopkins as mascot Wrex the Dragon in a spot last year.

This new advert, titled “Hollywood Magic,” will be shown on the Fox Sports and NFL app during the Super Bowl.

“If athletes have shown us anything this year, it’s the art of top-notch football celebration dances – and those kinds of moves require a bold brew!” said Brittney Polka, vp of ready-to-drink beverages at Danone North America.

“Seeing Channing boldly turn the stadium locker room into his personal stage demonstrates exactly what our partnership with Wrexham AFC is all about.”

“Well over 50 percent of those dance moves, those boys came up with,” he recalls. “They legit had real opinions on what they wanted their celebrations to be. And we shot a ton. We obviously can’t do a five-minute Super Bowl ad, but we had enough material, let’s just say that.”

Filmed under the banner of Ryan Reynolds’ production company Maximum Effort, the advert ends with a winking cameo from Reynolds, who co-owns Wrexham AFC alongside Rob McElhenney.

“What’s up, doc?” he can be heard asking Tatum via telephone. “They’re ready,” responds the actor with deadly seriousness.

“I’m buddies with both of them,” says Tatum of his Reynolds and McElhenney.

“And I haven’t really done any sort of dancing in a while, so I just was like, ‘Hell yeah, let’s go’… We didn’t want to go full stripper. We wanted it to be fun and keep it PG.”

“I was definitely more nervous to meet them,” he told PEOPLE. “I went to their game and they were so nice… We all just got on really quickly and really easily, and then we just brought that fun to the actual piece.”

On the product: “I drank STōK Cold Brew before they even offered this to me. As an actor you work weird hours… The body doesn’t know what time it is and what you’re asking it to do. Coffee and caffeine in general is probably one of the only ways that I get through it.”

Tatum and the Wrexham’s new STōK ad will play during Super Bowl LIX, airing Sunday, February 9th on Fox.

Twitter users reacted as a video shows Wrexham players throw some shapes with Magic Mike in a Super Bowl ad for Stok Cold Brew Coffee…

@Cire561: Think what you want this is fun!

@jde_888: Parky undoubtedly steals the show at the end, but Max & Will Boyle grinding at the back creased me I’m not gonna lie! 🤣🤣 #Wrexham #WrexhamAFC #WxmAFC

@beardywxm: Can you hear that? That’s the sound of thousands of bitter fans coming our way as we speak…. 😂

@Niall12345678: Point deductions needed for stuff like this

@jonadevitt: Normal day in Wrexham as ever

@jamesburfield: Marketing done right 👍

@xemma79x: Love it ❤️ let’s have celebration dances on the goals

@craigyjones17: And most other football fans had just started to like us with our rags to riches story. Ah well, back to square one we go 🙄

@ScottSgerrard: Fair play 🤷‍♀️😂

@JSquires4: Surely not

@Harleyrhys_: Greatest thing I’ve ever seen

@RatedRG2020: How amazing is this 🤣🤣

@JamesFromLeeds: The Wrexham lads are surprisingly good actors. Most footballers are not.

@HoosierWXMFan: A Parky F-Bomb at the end would have been the chef’s kiss 🤌🤌🤌

@adrianm_14: Ffs 😂😂😂 FA going to charge them for this