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Tottenham could seal most lucrative stadium naming rights agreement ever

Tottenham could seal most lucrative stadium naming rights agreement ever as it is reported on Thursday morning that Amazon are keen.

It was this time last year that Spurs moved in their new home, which cost them £1billion, however it is yet to have a new name and is still known simply as ‘Tottenham Hotspur Stadium’.

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Well that wait looks set to come to an end as with the Daily Mail claiming that Daniel Levy is hoping for a deal worth up to £25million a season over at least 10 years making it the most lucrative in history.

A number of other interested parties remain interested, one of them reported to be sportswear giant Nike.

Amazon have strong links to Spurs having spent the season filming at the club for their upcoming behind-the-scenes documentary ‘All or Nothing’.

The Premier League and Champions League’s global appeal is an obvious attraction for companies interested in forming a partnership with Spurs.

Naming rights deal for the stadium is even more tempting with the ground hosting NFL games, as well as other high-profile sporting and social events including boxing, rugby and concerts.

Tottenham’s progress in trying to secure a naming rights package is delayed as a result of the Covid-19 pandemic.

There is a concern however that Levy and co will be unable to get the deal they are looking for given the current financial climate.

But Amazon should come out strong contenders as it emerged the company’s value reached £1.1trillion earlier this week.

Whilst all of this is going on, Tottenham became the first Premier League club to host a coronavirus testing operation.

They created drive-through in their basement car park for North Middlesex University Hospital staff, their families and dependants.

It’s said that 70 tests will be carried out a day, with 10 nurses on the site five days a week.

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