Stoke fans give their feedback after being asked on club’s potential crest change

Supporters of Stoke City are set to be consulted regarding the future of their Club’s crest to establish whether there is an appetite among the fanbase for potential change.

Following initial conversations with the independent supporters’ panel, Stoke City Connect, the request for thoughts, feelings and opinions will be widened to all fans.

Should the consultation period demonstrate a desire among supporters to progress towards a possible change, the Club will work to bring proposals during the months ahead.

Why are we consulting about our crest?

Our current crest will forever be positively associated with a successful period of Premier League football and, for many of our younger fans, it carries the weight of being all they’ve known.

What it lacks, however, is symbolism relating to the heritage of our city and Club, what it means to be a Stokie and what is synonymous with Stoke-on-Trent.

Should the majority of fans be supportive of a change, the Club envisages working towards prospective designs that chime with the tradition, history and identity of the city and Club.

What are the next steps?

In the coming days, supporters who are opted-in via their My Stoke Account to receive communications will receive an email requesting their views on the future of the Club Crest.

Fans who are not currently opted-in, or are unsure whether they are opted-in or not, should register here before 8am on Monday, February 24.

Surveys will then be circulated and details of any in-person consultation events will be shared.

If supporters opt for a new crest to be explored, and a new design is approved, the ambition would be for it to appear for the first time on 26/27 season kits. The Club would not, however, compromise the design or consultation process in pursuit of this timeframe.

How do I ensure that I receive emails regarding the Club Crest consultation?

Supporters who are opted-in to receiving emails from their Club need not register.

Fans who wish to take part in the consultation and are opted-out of receiving email correspondence from Stoke City should register here.

If you are in any doubt as to whether you are opted-in to receiving emails or not, and you wish to take part in the consultation, we recommend that you register here.

What would the rollout of a new crest look like?

Should a new crest be inaugurated, its rollout across the Club’s estate would be phased.

Although, from the date of the changeover, the new crest would appear on the Club’s kits and digital channels, it would not be a case of a single sweep of immediate change across all areas in relation to physical signage.

The old crest, in that circumstance, would continue to appear in some locations across the Club’s venues for a period of years to come.