The Rainbow Ball returns

To mark Football v Homophobia’s Month of Action and remind us that football is for everyone, everywhere, the EFL and, Official Match Ball partners, PUMA are also proud to announce the return of the Rainbow Ball, which serves as a symbol of inclusion, unity and pride and will feature across all Sky Bet EFL matches from 20 February to 1 March.

The PUMA Rainbow Ball stands as a celebration of LGBTQ+ fans and the EFL’s longstanding commitment to ensuring football is a welcoming, safe and inclusive space for every supporter, in every stadium. Throughout the season, the EFL and all its Clubs, players and supporters stand together against homophobia, and the Rainbow Ball reminds us once again that we are all united through our love for the game.

Last season, goals scored with the Rainbow Ball saw PUMA donate £10,000 to Football v Homophobia (FvH), supporting their education and inclusion work across the season. PUMA will once again make a donation to Football v Homophobia for every goal scored with the Rainbow Ball across all Sky Bet Championship, League One and League Two fixtures. The funds will further support programmes designed to tackle homophobia, promote understanding, and strengthen inclusion at every level of the game.

EFL Chief Executive Officer, Trevor Birch said: “The Rainbow Ball is a powerful symbol of the values we uphold across the EFL all season long. It not only reflects our longstanding commitment to ensuring the League is representative of all its diverse communities, but also reminds us that we all have a role to play in creating an environment in which everyone feels they truly belong. Together with our Clubs, players, managers and supporters, we stand proudly Together Against Homophobia, championing a game where everyone feels safe, respected and celebrated.”

Lucynda Davies, General Manager, PUMA UK & Ireland, added: “Football has a unique power to bring people together, and our partnership with the EFL reflects our shared belief that the game should be welcoming, inclusive and representative of everyone who loves it. The Rainbow Ball is a visible symbol of that commitment, sparking conversations within clubs, communities and beyond. We’re proud that every goal scored while the Rainbow Ball is in play will also directly support Football v Homophobia, helping to challenge discrimination and make football a safer, more inclusive space for all.”

EFL partner EA SPORTS is also joining in the Rainbow Ball celebrations. The Rainbow Ball will once again feature in EA SPORTS FC 26™ giving millions of players across the country the chance to play with the ball, celebrating LGBTQ+ fans nationwide.

If homophobic or discriminatory abuse is witnessed, it can be reported directly to Clubs through Kick It Out, the EFL’s reporting tool, or by alerting a steward.

The EFL and its Clubs will take swift and firm action against discriminatory behaviour and will work closely with the relevant authorities to ensure perpetrators face appropriate club sanctions and police action.