The new National League title sponsor has been ‘revealed’, as current sponsors Vanarama get set for to say farewell in 2026.
The Non League Paper report that Enterprise Rent-A-Car is set to be unveiled, marking a significant partnership for the fifth and sixth tiers of professional football.
The announcement is expected to be announced in a statement by the company and league later next week.
Enterprise Rent-A-Car has a history of sports sponsorships, including partnerships with the NHL, UEFA Europa League, and NCAA, but this move into English football’s National League is a new venture.
The NLP also say the National League Cup is to continue, despite low attendances and backlash from fans in it’s debut season.
🚗Enterprise Rent-A-Car are set to be unveiled as the National League‘s new title sponsor this week, The NLP understands.https://t.co/GCqzF4qYSC
— The Non-League Paper (@NonLeaguePaper) June 8, 2025
On the 23rd of May, The National League announced that the 2025/26 season will be the last with our long-term title sponsors Vanarama.
“We have been incredibly honoured to work with Vanarama since 2014, making this the second longest running sponsorship in the League’s illustrious history.
“During that time, the National League has enjoyed unprecedented success. There are more eyes on this level of football than ever before – with both attendance at games or watching on NLTV via DAZN – which is a fitting tribute to the quality of the product on display up and down the country every weekend.
“One hundred and twenty-five teams have competed across the three National League divisions during Vanarama’s sponsorship, with almost 40,000 goals scored and more than 19 million supporters clicking through the turnstiles.
“Highlights working with Vanarama include the Manarama campaign, raising almost £200,000 in vital funds in the fight against prostate cancer, the sponsoring of Lincoln City’s shirts during their historic run to the FA Cup quarter finals in 2017 and the many unforgettable Wembley Promotion Finals.
“The 2024/25 season – and Vanarama’s sponsorship – is not quite over yet – we still have a mouthwatering Promotion Final to come at Wembley on Sunday 1 June.
“On behalf of everyone at the National League, all our clubs who have played under the Vanarama National League name, and the fans who have made The Vanarama what it is, we would like to say a huge thankyou to Vanarama for their support during the last 11 years.”
A Vanarama spokesperson said: “It has been a tremendous privilege to serve as title sponsors of the Vanarama National League for the last 11 years. During that time, we have seen many great teams, players and managers grace these divisions and it has been an honour to be part of it.
“Our thanks go to Chairman Jack Pearce, COO Michaela Garrard, their staff and predecessors for their support during this sponsorship, the length of which is testament to the close relationship between the two parties throughout.”
NATIONAL LEAGUE TITLE SPONSORS OVER THE YEARS:
1984–1986 – Gola – Gola League
1986–1998 – General Motors – GM Vauxhall Conference
1998–2007 – Nationwide Building Society – Nationwide Conference
2007–2010 – Blue Square – Blue Square Premier
2010–2013 – Blue Square Bet – Blue Square Bet Premier
2013–2014 – Skrill – Skrill Premier
2014–2015 – Vanarama – Vanarama Conference
2015–2025 – Vanarama – Vanarama National League
Meanwhile, the National League have announced key dates for the new season.
Fixtures will be released a month before – the schedules for the 72 sides will be announced on Wednesday 9 July.
All three divisions finish at the same time this season with the regular season action ending on Saturday 25 April.
Those lucky enough to make the Promotion Final will play their showpiece game for promotion across the weekend of Saturday 9 and Sunday 10 May 2026.
Confirmation of key dates for the 2025/26 season:
Fixture Release Day – Wednesday 9 July
Opening Day – Saturday 9 August
Closing Day – Saturday 25 April
Promotion Finals – Saturday 9 May/Sunday 10 May
This is how fans on social media reacted with the new National League title sponsor ‘revealed’ as Vanarama get set for their farewell in 2026…
@Sam07419: Blimey. Not a fan enterprise rent a car national league just don’t have that same ring to it
@AndyKT23: Bring back the GM Vauxhall conference
@Inter_Alty1977: Yep, them early days of Alliance Premier Lge & GM Vauxhall Conference… 👍🙂
@samainsworth1: Bring back Skrill 💜💜
@foreverayellow: vanarama has such a ring to it lol not sure about this one to be honest. also a shame the national league cup is continuing
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