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Liverpool fans angered by club’s decision to increase ticket prices for next three seasons

Liverpool fans have been left angered by the club’s decision to increase ticket prices for the next three seasons.

The change to prices is set to be in line with inflation until 2028-29 season with the first increase at 3 per cent.

This has led to the supporters’ group calling the move ‘extremely disappointing’, and what a time to be announcing this news too, following the announcement that Mo Salah was leaving at the end of the season.

Liverpool FC Supporters Board tweeted: “We’re extremely disappointed by today’s announcement from LFC of ticket price increases each season for the next three seasons. We’ve engaged with the club in direct discussions since early February. This followed a meeting with the club’s board and ownership last October.

“We were clear about our requests throughout: we sought a price freeze for two seasons, in line with the FSA’s ‘Stop Exploiting Loyalty’ campaign and sought commitment to work together to find alternatives that do not cost supporters more.

“We felt this was an opportunity for the club to do what we might expect from those who pride themselves on it meaning ‘more’: be different from others, support fan loyalty, and work collectively on a solution that does not come at the expense of supporters.

“Instead, today’s announcement will see increases for three consecutive seasons. This is in addition to the two increases over the last three seasons. Supporters are expected to pay more – up to 13% more during times of global uncertainty – despite record revenues. When we pushed back on this, it was indicated that a one-year increase would have to be above inflation.

“We know and understand that LFC has increasing costs. So too do loyal supporters. LFC has increasing revenues built on the backs of supporters. Supporters do not, and they see no share in those rewards.

“We welcome the changes to the young adult ages and are glad the club listened to our pushback on proposals to increase the age threshold for senior concessions. This is important and central to our issues with ticket price increases: we need to reward and protect our current and future loyal support on which the club is built.

“We wanted to see LEO lead the way. Sadly, they have chosen a path that leads the way in the wrong direction.

“We will comment further later today to outline what we discussed with the club, the alternatives we sought, and the next steps. These will include an opportunity for us to hear supporter feedback through a short survey and an online meeting on the evening of Wednesday 1st April. Details of these will be shared in our fuller statement.”

SEASON TICKET PRICES

As announced here, an increase in the upper age for young adult tickets will rise from 21 to 24.

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PREMIER LEAGUE MATCH TICKET PRICES

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LIVERPOOL STATEMENT:

Liverpool FC can confirm it will increase general admission ticket prices limited to inflation for the next three seasons, while freezing junior and local general tickets at £9 each.

Summary

– Pricing changes will be in line with CPI annual inflation rate from January of that year

– Cap placed on the level of pricing increases related to CPI to be applied annually over next three seasons, up to a maximum of five per cent

– Adult general admission ticket prices will rise between £1.25 and £1.75 per person, per matchday

– Adult season tickets will increase between £21.50 and £27 next season – no more than £1.42 per game

– Junior tickets will remain frozen at £9

– Local general tickets remain frozen at £9

– Upper age for young adult tickets will rise from 21 to 24

– Senior concessions age range remains unchanged

– As recently announced by the Premier League, away tickets will remain unaffected

This follows a period of eight ticket price freezes in the last 10 seasons and means adult general admission ticket prices will rise between £1.25 and £1.75 per person, per matchday ticket, while adult season tickets will increase by between £21.50 and £27 next season – which equates to no more than £1.42 per game for season ticket holders.

Any pricing changes will be in line with the Consumer Price Index (CPI) annual inflation rate from January of that year. This means that the inflation rate used for 2026-27 pricing changes will be based on the 12-month CPI rate to January 2026, which was three per cent.

There will also be a cap placed on the level of pricing increases related to CPI to be applied annually over the next three seasons, up to a maximum of five per cent.

Current match ticket prices on the Kop have not risen in more than 15 years, since FSG took ownership of the club – against a backdrop of cumulative inflationary rise across the economy of 45 per cent in that period.

Meanwhile, Anfield matchday operating costs have significantly increased, with rises of 85 per cent since 2016-17, and continued rises in the cost of football operations in general.

In the past four years, utility costs across the club have also increased by 107 per cent and business rates in that same period have grown by 286 per cent, while wages – excluding player salaries – have risen by 73 per cent.

Junior tickets will remain frozen at £9 for the 11th consecutive season and are the same price as local general tickets, which have been available to those with a Liverpool postcode since the 2016-17 season.

The upper age for young adult tickets will rise from 21 to 24 from next season, which increases the number of supporters who are eligible for a 50 per cent discount on adult general admission ticket prices.

The senior concessions age range remains unchanged, despite the club initially exploring options to increase the upper age limit in line with the state pension age.

As recently announced by the Premier League, away tickets will remain unaffected for the next two seasons at least.

The club has engaged with its official Supporters Board over the course of several meetings on ticket pricing, and thanks it for its important and significant contribution.

The Supporters Board has been clear from the outset that its wish was for a ticket price freeze for two seasons, in line with the Football Supporters’ Association campaign against ticket price increases.

However, after careful consideration across several meetings, the club decided this was not considered viable in the highly competitive environment it operates within, as it continues to invest on and off the pitch, and rising costs across the club that are outside of its control.

The Supporters Board also made it clear it was opposed to any inflationary increase being applied for more than one year. However, following due consideration, the club concluded that in order to limit price increases to CPI such increases shall apply for a three-year period.

The 2026-27 general admission season ticket renewal period will open next week and further details will be sent to season ticket holders in due course.

As mentioned, Liverpool fans are angered by the club’s decision to increase ticket prices for the next three seasons…

@Red__Jay: If only our wages increased in line with inflation too.

@MagicManeLFC: Better have a new manager next season to justify it.

@robbohuyton: No other PL club has announced a three-year hike like this. Normalising price rises. Reducing accountability.

@_SamB94: What the fuck was the point in all those surveys & engaging with the supporter groups if this is the outcome

@MeehanLee: Performances atrocious, results awful, Manager clueless with no connection with LFC fans, what you would describe in the US as the franchise player (Mo) leaving, war in Ukraine/Middle East driving CoL up, help for foodbanks at every single game – but yeah lets increase prices.

@Archibald1010: Record profit yet you’re rinsing the fans again, disgrace.

@ishy__andrew: An utter disgrace. Thank god i packed in last season. The direction the club is heading off the pitch is not how liverpool fc should be

@SuperSadioYNWA: You people have some nerve supporters now have to pay extra for the worst football i can remember in my lifetime seriously fuck off 😡😡😡

@iphobin: It’s complete greed/tone deaf to the real world all fans are living. Record revenues, the owners wealth has risen also, at what point do we see the rewards as fans? Don’t leap to the defence of a multi billion pound football club and multi billion dollar owners! @LFC Greed!

@PaulAndo1987: Works out a couple of million more a season. But they’ve just happily wrote off a transfer fee for Salah which could have effectively froze ticket prices for 20 years. Makes sense.

@DarkAndGoldLFC: Fuck off!!! Stop paying insane wage for average players first!

@BenBLFC: By your shit season , you decide to recover money through the fans due to the clubs failures this season, fucking joke… major disconnect between the club & fans

@ReallyJFF: You want people paying more for Slotball?? 😂 After what fans have been subjected to this season, they should be fucking free.

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