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League Two club go door-to-door to deliver letters in bid to boost home attendances

This week, Stevenage’s players and management went door-to-door to deliver hundreds of letters in a bid to boost the attendances at their ground.

The town has a population of 88,000 but the club had an average attendance of just over 2,600 last season. A total of 44,000 letters, written by former footballer now manager Dino Maamria, invites supporters to back the club’s promotion bid.


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2,899 (2010/11, League Two)
3,639 (2011/12, League One)
3,159 (2012/13, League One)
2,968 (2013/14, League One)
3,180 (2014/15, League Two)
3,352 (2015/16, League Two)
2,917 (2016/17, League Two)
2,611 (2017/18, League Two)

As they delivered the letters, Stevenage FC CEO, Alex Tunbridge said: “So we’ve been out with the players and the manager to start our residence campaign which is essentially the delivery of 44,000 letters to the residence of Stevenage and the surrounding villages, educating them about the football club and asking if they’d like to come and see one of our matches for two tickets for £10.

“Yeah we’ve certainly created a bit of a fuss in the local community and it’s great to see the residents actually come out and talk to us and the players and take time. It’s really important for us that we increase our attendances, everyone can see that, we’re in a town of 88,000 and we’re only attracting 2,500, so this is us going on the front foot and being proactive in our approach to engage with new people in the community.”

Maamria added: “I think we have to do more. We’ve gone up to playoffs in League One in 2012, we got a little bit more for gates. But we realise, just winning for club on the pitch won’t be enough to bring those people out, so we have got to go out there and make sure they get to know us, really know the players, good to see all the players out here today.

“My job is to produce entertaining winning football at the Lamex Stadium, and our job as a football club, to engage with the community and make sure they come onboard to join the journey that we’re taking of with going forward.”


After the news of the initiative was revealed, many took to praise the club’s actions, some other fans suggested that their club should do the same – check out all of that on the next page.


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