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Latest new 23/24 kits from Premier League, EFL and National League clubs (10th July)

We take a look at the latest new 23/24 kits from Premier League, EFL and National League clubs, and most of them have gone down well.

The 2022/23 campaign is over and done with, so now their attention can only turn to the next one, and with clubs still needing cash to boost their finances to make up for the last few seasons, now is the perfect time to release them to supporters.

Over the last few weeks, we’ve seen a variety of kits, some rather nice, others rather underwhelming. Take a look at the latest collection to be launched below…


The 2023/24 away kit sees what is being described sublimated graphics ranging from navy blue to royal blue, with turquoise features, which cover the entire front of the shirt and shoulders.

The club’s crest and Macron Hero logo on the upper chest are turquoise, as is the logo of the Club’s front-of-shirt sponsor bet365 and the inscription ‘The Potters’ on the neck of the shirt.

The sleeve rib knit cuffs are divided into navy and royal blue, inclusive of a thin turquoise line, while the inside neck label is customised with to the kit colours and crest, along with the Macron logo and the wording ‘Designed in Bologna’.

The strip is completed by navy shorts, with a triangle on either side also having the same shaded graphics of the jersey. The socks are also navy, featuring royal blue and turquoise stripes around the top and a royal blue triangle on the calf.


The Club’s Head of Retail, Paul Macro, said: “During the first two kit releases of the contract with Umbro we always planned to take inspiration from the past in order to create something new.

“We did that last season, taking inspiration from the early 90s to create two fresh designs, and this season we have focused on the iconic 1999/00 season as the foundation for the new kits.

“This season, we wanted the home kit to have a clean and fresh look after quite a heavy graphic was used in the 2022/23 shirts, so with this in mind we ran a subtle Umbro jacquard throughout the entire front panel of the shirt.

“The away shirt then became the focus for a more graphic orientated design, incorporating a classic Umbro pattern into the front.”


The home kit is traditional white, with a black collar and sleeve trim, while it’s white and red stripes on the collar and sleeve trim.

The away kit for 2023/24 is mostly red, with a similar pattern on the collar and sleeve trim.

Both home and away shirts are reading to buy in-store, priced at £55 in men’s sizes, £50 in women’s sizes and £40 in youth sizes. A reminder that, starting again this season, Season Ticket holders are entitled to a 10% discount when purchasing in-store at Stadium MK.


This season’s away shirt is mostly dark green, with a sublimated yellow and green weave pattern, the weave is a core feature of the club branding that was introduced in the summer of 2022.

The kit comes with the Woven and stitched club crest, Embroidered Joma logo on the front of the shirt, Printed Joma logo on both shoulders, Printed front-of-shirt Lotus logo, Printed SEKURA.id logo at the bottom of the back, Original product tab and Shell: 85% recycled polyester, 15% polyester (decoration not included).


Produced once again by Macron, the club’s bold, new black and white striped home shirt will be complemented by a return to a red away shirt.

The home strip is a tad different to recent years, it’s a bolder interpretation of our traditional black and white stripes with a button collar included at the neck. It also includes red numbers and letters for the first time since 2007.

The red away shirt has a white neck and features fish net-inspired detailing to create a classy look for the Mariners throughout 2023/24, subtly paying homage to the town’s fishing heritage.


AFC Bournemouth unveiled the club’s home kit for the upcoming 2023/24 Premier League season, I suppose there’s only so much you can do with red ad black stripes as seen below.

Following the completion of their 100th season in the Football League, the 23/24 home jersey moves back to a more traditional style combing classic stripes with a pin stripe.

Adult shirts are priced at £65 in adult men’s and women’s sizes and £45 for youth sizes, while season tickets holders can claim their 10% discount both online and at the Superstore.


Head of marketing and communications Matt Barker said: “We’ve been able to release our home kit much earlier this year and the response has been phenomenal.

“We’re really proud of the launch and we want to thank all fans who have purchased already – not to mention staff in the shop who worked tirelessly over the weekend to fulfil orders.

“The away and third kit releases are not too far away and supporters can expect to see something a bit different.”

Take a look at more of the latest new 23/24 kits from Premier League, EFL and National League clubs by clicking on the next page.


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