Over the last week or so, three English Football League clubs have unveiled their new look crests ready for to use for the 2019/20 onwards.
Stevenage launched their circular design on the 1st of June, swapping with the coat of arms style one that they had since 1996.
Speaking about the change, CEO Alex Tunbridge said: “The decision to change is one which has taken place with much consideration and care over the past year. We are progressing well both on and off the pitch and have a great desire to ensure that we reach our full potential. This is a positive step forward for the Club whilst ensuring that our history and heritage remains central to our identity. I am sure the new design will become an iconic part of the Clubs future and will feature in a period of great success.”
Stevenage FC Supporters Association Chairman Lloyd Briscoe said: “The changing of a football club’s badge can be a very emotive subject to some people. Football is tribal and supporters’ allegiances cannot be taken for granted. A club’s badge is a historic symbol which defines who we are and where we come from, so the decision to ‘update’ a club badge requires a considerable amount of thought and deliberation before subjecting the design to scrutiny.
“Our club is embarking on a refreshing and exciting period in its short history. With the construction of a brand new stand and numerous other stimulating projects underway, then if ever there was a right time to update and launch a new symbolic crest, then this would be it. Indulge it, embrace it, and grow to love it. I know I will.”

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Leeds United also unveiled their centenary crest on the same day as Stevenage, also was leaked back in February.
A spokesperson for United said: “The slightly modified crest will feature on the club’s 2019-20 kits and training range as well as a wide variety of exclusive centenary-led products and services.
“The amendment has been made in order to add the words ‘Leeds United 100 years’ wording to the club badge.”

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And finally Huddersfield Town, who on Friday afternoon revealed that they had launched an ‘update of the club crest’.
Dean Hoyle commented: “We completely understand that the Huddersfield Town crest is important to our supporters, but it’s key to state that this is an evolution – not a revolution.
“We have been working hard over the past 12 months to keep the historical elements of the crest and the parts that makes us all proud of Huddersfield and this Football Club.
“Alongside that, we have tried to incorporate modern elements to keep moving the Football Club forward.”

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Dean Hoyle added: “It was important that we looked at previous crests and our proud history for inspiration when we were adapting the crest. As detailed above, we have taken different parts and incorporated them within this crest.
“We haven’t changed it for change’s sake. We want Huddersfield Town to stay modern, whilst remembering where we’ve come from.
“I am very proud and happy with the new crest and believe it embodies everything that we, as Huddersfield Town fans, are proud of.”
New owner Phil Hodgkinson stated: “I will be very glad to have inherited the new crest. I believe it perfectly encapsulates the historic elements of the Club, whilst giving it a modern twist.
“I know a lot of hard work has gone into the new crest and I like it a lot. I hope, and honestly believe, fellow Town supporters will too.”
After each club revealed their new and updated club crests, fans took to social media to give their thoughts on them – check out how it was reacted on the next page.

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