Folkestone Invicta unveil new crest after fans vote on four proposed designs

Folkestone Invicta unveil their new crest after fans took part in an online vote on four proposed designs put to them.

The Isthmian League Premier Division outfit, based in Kent, England, involved fans in designing the new badge for the 2025/26 season, reflecting the club’s iconic black and amber stripes and the White Horse of Kent symbol, as part of a significant rebranding effort announced earlier in 2025.

The badge redesign follows the club’s history, established in 1936, aiming to modernise the club’s image while maintaining its traditional elements.

The 43.7% vote share indicates a democratic process, with the new design intended to enhance the club’s professional appearance on social media and merchandise, aligning with comments from fans and the club’s chairman about moving forward on a stronger footing.

The club said in an announcement regarding the crest change: This year, we’ve decided it’s time for a change, and we want you – the heart of our club – to help us choose our brand-new logo!

At Folkestone Invicta Football Club, we are constantly evolving, staying connected to our rich history while embracing the future. This year, we’ve decided it’s time for a change, and we want you – the heart of our club- to help us choose our brand-new logo!

After much anticipation and several months of engaging with our passionate fanbase, we invited you to submit your creative designs for a refreshed logo. The response was incredible, and now, the hard work is down to you. Four stunning logo designs, created by talented supporters, have been shortlisted, and it’s time for every member of the community to cast their vote.

Social media users reacted as Folkestone Invicta unveil new crest after fans vote on four proposed designs…

@sambanks1951873: I rate it

@KnightRider180: I like it. Will look a lot slicker on the socials. Hopefully a line in the sand with kit and merchandise and the club can move forward on a more professional footing. 👊

@THerrick_: Looks like something off pro clubs 💀

@WChairRaider: Does this include the votes of those who were for to not change?

@AnthonyFifc: It’s worth pointing out that the current badge is less than 30 years old and has been worn in multiple guises over that period.

@hfc_felix: 3 or 4 would have been the worst. Probably chosen the best out of a bad bunch there. Still absolutely horrendous and should reconsider

@TagzHigh: I prefer 4 compared to all of them tbf…but all terrible and modern

@FolkestoneInvSp: At least it’s not 3 we will all get used to it eventually the clubs badge kit and colours have changed numerous times over the years, it’s time for a new era with a new badge 🖤🧡

@tastysausage20: 43.7% wanted this. So more people didn’t want it. Should have only changed from the existing if there was a majority vote.

@FolkestonianEye: The best option won, for sure. I look forward to seeing it on a new kit.

@JamesMcGirr07: A new era is here. Although I do feel the OG badge didn’t need to be changed, I do like the option 2 badge

Craig PD: Best of the bunch but the old one is much better. Why change it?

Sam Ramsey: I much prefer this new badge than the current 1 🤩

Kevin Smith: Unbelievable really. More interested in changing a club badge which has been around for generations rather than concentrate on sacking a useless manager.

James Ruoff: But… but… but… don’t change the badge 😂😂 Looking forward to seeing the new badge, on the new shirt, on the new pitch next season! 🟠⚫️🟠⚫️🟠

Terry Bailey: Why do we need a new badge when the team needs changing 🤔.

Ewan Mapplebeck: What a choice… Can’t decide which one’s the least worst! IMHO extremely poor. I vote No.5… Keep the existing badge.

John Sims: Why did the supporters not see all the designs submitted? So a few in high places choose a few they like first? Is that democratic if the supporters asked to choose? Why was the white horse on the hill above the ground not considered as it is unique to Folkestone? Only one has sea waves but in black and the club nickname is The Seasiders … so why not show sea?… and on a good day it’s blue not black. I can recall Keith Burkinshaw the Spurs manager getting his crayons out and added two red lions to the Spurs logo… thankfully that got booted out eventually.

Neill House: No 4 of I had to.. but I still don’t understand why this has to happen? The one we have is better than them all, and if it needs updated, just remove the crest stuff at the top.

Beth Weller: Don’t like any… stick with the original please.

Ryan Taylor: Results need fixing, not the badge. Keep the current one, nothing wrong with it

Troy Harding: Keep with old Badge!!!!

Previous to that it was just a white horse with “Folkestone Invicta” or “FIFC”. It’s understandable people are sceptical of change but the idea that the badge should never change hold no weight, given it already has.

— Anthony (@AnthonyFifc) March 1, 2025