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Fans left angry after betting company is named new sponsor for Step 3 & 4 leagues

Football fans within the non league community have been left reeling today after finding out that the divisions in Step 3 and 4 is to be sponsored by a betting company.

The Northern Premier League, Southern League and Isthmian League will now be sponsored by BetVictor in a two-year sponsorship deal, starting from the 2019/20 campaign.

All 228 clubs taking part in Step 3 and 4 divisions will carry the BetVictor logo on their shirt sleeves.

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In a joint statement, Nick Robinson – Isthmian Football League Chairman, Mark Harris – Northern Premier League Chairman and Terry Barratt – Southern League Chair, said: “We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System. By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”

Meanwhile, commenting on the partnership, BetVictor’s Director of Brand and Creative, Matt Parkes stated: “We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor. The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”

 

Since this announcement, fans have taken to slam the decision calling it shameful and stating that there is no thought for players struggling, caught up with the difficulties of gambling and the mental health problems – check out those tweets on the next page.

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