Fans disgusted at the cost of Sheffield Wednesday’s new kits for the 2025/26 season

The Owls are delighted to confirm that our 2025/26 official Macron replica home kits will be on sale from 9:00am this Wednesday, 16 July at the Megastore.

The kits will also be available online HERE from 10:00am for delivery orders.

Shirts in all sizes can be purchased, from 3/6 months up to 6XL, with ladies from size 8 through to 24.

The new home shirt features broad blue and white stripes on the front with a 3D design effect of the SWFC initials within the stripes, while the back has two-tone blue striping, again with the SWFC 3D design effect.

The traditional WAWAW is embroidered in yellow on the rear of the shirt and finished with a plain white neck and ribbed cuffs.

The shorts are fully blue, with sizes from small to 4XL in adults and youths/juniors small to XL.

The socks are full blue with the Macron Hero on the front and SWFC on the back in white and finished with a white narrow trim. Socks are available in four different sizes.

PRICES

Adults short sleeved: £72
Junior short sleeved: £55
Infant and baby full kit sets: £62

Sizing is to Macron’s regular guide which can be found HERE

Supporters should note that the shirts do not have our new principal front-of-shirt sponsor, Mr Vegas’ logo but there will be an opportunity to apply the logo at a later date.

The Megastore is set to be extremely busy over the coming weeks and supporters are advised that sealed shirts will be on sale at the counter to ensure a swift, efficient service.

Our usual printing service will not be available for the launch but will resume in due course when squad numbers are announced.

The official away shirt will be unveiled in the coming weeks, with the eagerly-awaited third shirt featuring the retro badge available in August at a similar time to last year.

Supporters who made their purchase in advance will receive their shirts before they go on general sale.

SWFC TRUST STATEMENT:

It is with a heavy heart that the Sheffield Wednesday Supporters Trust (SWST) announce and respectfully request that its members and wider fanbase engage in an immediate boycott of all official merchandise and retail sold by the club.

This boycott covers everything sold at the club shop and online store such as kits, scarves, hats, and mugs.

It also includes food and drink sold at kiosks on matchday. The boycott will remain in place for however long Dejphon Chansiri is owner of Sheffield Wednesday Football Club (SWFC).

The boycott does not yet include matchday tickets – we still believe it is important for fans to support the team in what is likely to be an incredibly difficult season on the pitch.

Why?

Our call to action today is taken with one purpose – to pressure Dejphon Chansiri to sell the club.
His actions are endangering the club’s future.

The repeated failure to pay HMRC, the unpaid wages to playing and non-playing club staff, and the current financial paralysis threatens the existence of our club.

While revenue continues to flow into the club through retail and merchandise, there is always the chance that Dejphon Chansiri’s regime believes it can continue.

We must send a message; the fans will no longer fund his crisis.

Concerns

This is a voluntary action. We are not telling anyone how to support Sheffield Wednesday. We understand that for some buying shirts or merchandise is part of a family tradition. We’re not here to judge. We’re simply asking that those who feel able join us do so.

The Trust believe it is important we take action as fans to safeguard Sheffield Wednesday for future generations, to ensure that parents continue to experience the joy of taking our children and grandchildren to Hillsborough, and that cherished memories are not taken away from us.

That we must even consider a future without Sheffield Wednesday, and make difficult sacrifices such as a merchandise and retail boycott, is the fault of only one person, Dejphon Chansiri.

If this action isn’t for you, but you believe that Dejphon Chansiri should not continue to own Sheffield Wednesday Football Club, there will be other avenues announced by the Trust in coming weeks.

For example, the Trust is currently working hard to come up with options as to how best the fanbase can support non-playing staff.

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As mentioned, fans are left disgusted at the cost of Sheffield Wednesday’s new kits for the 2025/26 season…

@adam_swfc01: £72 for that. That money is going straight into Chansiri’s pocket. Boycott everything until he’s gone.

@93_jrh: £72 for a BTEC designed shirt, shambles

@Shandiar: I mean, the shirt is beautiful. I won’t be purchasing it whilst we have our current owner.

@AlexSwfc142: Don’t care not buying it until a decent owner buys the club

@_owlornothing_: Fair play to all the (unpaid) staff who have had to work on this behind the scenes against a backdrop of pure chaos and anarchy

@swfc_lewis6: Kits unreal. Price horrendous… Dh gate

@Colinzeal83: Chansiri out! Not another penny from me until he leaves!

@alister38079: Won’t be spending a penny on merch or match day refreshments until it is confirmed that Chansiri has left the building. I would hope that the majority of Wednesdayites follow suit

@jaydonny1: £72! Absolute disgrace, especially as we’re having to sell any promising players for peanuts due to chansiris gross mismanagement of the club. Enough is enough. Chansiri OUT

@Molloyowls: No one will be buying this until Chansiri is gone so don’t worry about how busy the shop will be.

@tinyconroy28: anybody who pays £72 is an absolute mug 🤣 oh and let’s not forget to read the small print that says the new sponsor won’t even be on it… #swfc

@NickNwarhurst: Won’t be buying anything until Chansiri is gone, pricing is ridiculous, no kit reveal as no one will associate themselves with the club. 👎

@SamNevin98: Please, PLEASE don’t fucking buy it. Don’t give him the satisfaction. £72 he’s taking us all for fucking mugs. #swfc

@therealtbailey: Won’t spend a penny with you until Dejphon Chansiri has sold the football club.

@nattasswfc: £72 😂😂😂😂 To be fair, I wouldn’t buy it if it was £7.20. Dejphon Chansiri doesn’t get anything from me. Not a penny. Really, really hope people do the same.

@pxowl86: I won’t be buying this from club, refuse to fund Chansiri. Dh gate all the way for me #swfc

@hackabusi: Yet another smack in the face to the fans. £72 is fucking abhorrent. Absolutely abhorrent pricing. DC and whomever gave those prices the green light should be throughly ashamed of themselves. Yet more disconnect with the fans. Fucking cancer. #swfc