Everton reveal ‘never-before-seen seating’ at their new stadium as part of VIP package

Everton reveal ‘never-before-seen seating’ at their new stadium as part of a VIP package, ready for the 2025/26 season.

The Toffees has partnered with Seat Unique as a founding partner of the new Hill Dickinson Stadium, a 52,888-capacity venue opening August 2025 on Liverpool’s waterfront.

Seat Unique will manage premium match-by-match and event ticketing, offering access to bars, restaurants, and unique experiences.

The partnership aims to make premium experiences accessible to all fans, introducing innovations like cinematic ‘loge’ seating with reclining chairs and private TV monitors, alongside stadium tours and player meet-and-greets.

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CLUB STATEMENT:

Everton is delighted to announce Seat Unique as a founding partner of Hill Dickinson Stadium.

Seat Unique will become Everton’s Official Match-by-Match Premium Ticketing Partner, providing premium match-by-match and event sales for the bars, restaurants and experiences at the Club’s new iconic home on Liverpool’s waterfront. The 52,888-capacity stadium, which opens in August, will become a world-class destination for sport, music, entertainment and cultural events.

Seat Unique and Everton share a belief that premium experiences should be accessible to every fan, and this partnership will make that a reality, changing what fans can expect from matchdays and setting new standards in the football experience.

As part of The Seat Unique Experience, and for the first time in UK football, fans will be able to buy match-by-match access to cinematic ‘loge’ seating – enclosures with four reclining cinema-style seats and private TV monitors for highlights and replays. This exclusive package also includes a behind-the-scenes stadium tour, and a player meet and greet.

From high-end dining to lively social spaces, Hill Dickinson Stadium has something for every fan and every occasion. Premium spaces range from seven-course fine dining to more relaxed options like Trinity Place. The Beyond package offers an immersive matchday experience, combining informal dining with interactive digital experiences, plus a behind-the-glass view into the flash interview zone and players’ walk-out tunnel.

Meanwhile, Village Street, located in the West Stand, will channel the city’s pre-match energy with pubs, street food stalls, and lively gathering spots. Outside, the 17,000-capacity Fan Plaza will come alive with pre-and-post-match entertainment and cultural events all year round.

Seat Unique is a trusted platform that connects fans with official premium tickets and packages across sport, music and culture. With more than one million monthly visitors and one in five customers based overseas, Seat Unique is playing a key role in cementing the UK’s position as a global leader in live entertainment, as demonstrated through existing relationships with some of the nation’s top venues, including Wembley Stadium and the Tottenham Hotspur Stadium.

Hill Dickinson Stadium is expected to attract more than 1.4 million visitors annually and is generating thousands of jobs, boosting the long-term social and economic growth of North Liverpool.

Angus Kinnear, Chief Executive Officer of Everton Football Club, said: “Hill Dickinson Stadium will redefine expectations of what a premium experience in sport and entertainment can be. Huge demand has already led to seasonal premium memberships selling-out across our bars and restaurants as we countdown to the kick-off of the 2025/26 Premier League season — and we already have a strong pipeline of match-by-match interest.

“Seat Unique’s platform will support and scale that demand, delivering access to unforgettable experiences for our most passionate fans, as well as helping attract new fans from across the country and around the world.”

Robin Sherry, Founder and CEO of Seat Unique, said: “Seat Unique is for the fans that want more than just a seat. It shares a vision with Everton for bigger, bolder and better fan experiences. The new stadium will be a new way to experience Everton.

“We’re incredibly proud to partner with Everton Football Club and support them in delivering an outstanding fan experience at Hill Dickinson Stadium. The variety of offerings is unmatched anywhere in the UK and innovative experiences like cinematic seating and the Village Street are football firsts. We can’t wait to see fans creating memories that last a lifetime.”

Social media users reacted as Everton reveal ‘never-before-seen seating’ at their new stadium as part of a special VIP package..

@HJJ92_: Them hospitality areas look genuinely incredible man. Club have done a great job

tonygavin27: Still got a waiting list but pay enough and go every game. As a regular 30+ year season ticket holder i can see all fans soon being priced out for the tourist experience. Then when the atmosphere dies, the game dies and you’ll want all the regular fans who made this club what it is today back.

cliff_jones1878: @tonygavin27 exactly! It’s becoming like American Football. It’ll soon be a tourist thing. I can see season tickets becoming a thing of the past soon

jsh96886: @tonygavin27 okay, shall we just not make money then and broaden the horizon to make this club successful and wealthy… I’m guessing you’d like us to make no revenue have points deductions and just fail

tonygavin27: absolutely Cliff, they want maximum revenue every game, they aren’t arsed about fans

tomo_carn: @tonygavin27 whilst I do see your point this has nothing to do with that, this is just making it so those who arnt famous or couldn’t get the season tickets that let u into those pubs and restaurants they have actually be able to experience that one time it has nothing to do with the regular seating

mezz2014: @tonygavin27 we are Evertonians and we always find a way!! We’re not the tourists in this city of ours, we leave that to others! 💙

kimmpaterson: If it’s anything like your resale prices for Coldplay tickets then it’s not for real fans, £1200 for just a seat not even hospitality your prices start for a seat at Coldplay!

18phil78: It needs Everton wrote into the seats

af_efc: Never mind milking the fans more get a bit of Everton branding on the stadium aye, that looks like it could be anyone’s

craigmcefc: Another shitshow from the club, biggest ticket touts out there now 💩

lukefick_: Why can’t you announce a new shirt sponsor and a new kit manufacturer not stake and castore cmon buck up we are rich now