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Brentford unveil brand new stadium name after securing 10-year deal

A delighted Brentford were able to unveil a brand new stadium name after a securing 10-year deal a week before the 2022/23 season begins.

The stadium which has a capacity of 17,250 and is suitable for use for both association football and rugby union matches, opened in 2020, and is at the heart of plans to regenerate the surrounding area, including new homes and commercial opportunities.

It had been known as the Brentford Community Stadium, but from now on, it shall be known as the Gtech Community Stadium.


Brentford FC have today announced a new ten-year stadium naming rights partnership with Grey Technology Limited (Gtech). The stadium will now be renamed as the Gtech Community Stadium.

Gtech will immediately takeover the naming rights for the stadium, which had until now been known as Brentford Community Stadium. The deal represents the largest sponsorship deal in Brentford’s history and will help to drive further investment into the Club’s ambitious plans on and off the field.

Jon Varney, Chief Executive of Brentford FC, said: “Securing a naming rights deal for the new stadium is something that we have been working on for some time. It was so important for us to find a like-minded organisation. We wanted a progressive, community minded partner who wants to join us on our journey over the next decade.

“Gtech are an innovative, entrepreneurial organisation based here in England, with global ambitions. Their people are humble but with a confident, underdog mentality, taking on some huge corporations in their field. They have done things differently to get to where they are. We felt that it was a great fit for this long-term partnership.

“This investment will support our long-term plans to thrive in the Premier League team. We need to continually invest into the stadium. We have recently created safe standing areas in both the home and away ends and this deal will help us explore further opportunities to enhance the matchday experience, the facilities and technology inside the stadium.”

Gtech’s mission is to create the best-loved home and lifestyle products possible. They design, manufacture, sell and distribute small household cleaning and garden products such as cordless vacuum cleaners, floor sweepers and grass trimmers within the UK and to the rest of the world.

Their founder and CEO, Nick Grey, is an award-winning inventor and designer. He has built Gtech up from humble beginnings in his own garage to the innovative, international company it has become and can also claim to have developed the world’s first cordless power sweeper.

Nick Grey, CEO and Founder of Gtech, added: “To be associated with Brentford is a fantastic opportunity for us. It is a stunning facility here. The Club management have achieved incredible things since Matthew bought the Club a decade ago. We are delighted to have Brentford playing in the Gtech Community Stadium.

“The Premier League has an incredible global audience, due to the heritage, player quality and stadium atmospheres. We are looking forward to working with the Club and the fans this season and for many years to come.”

As well as the high-profile branding and signage rights, which will be visible inside and outside the stadium, Gtech will also become a partner of Brentford FC Community Sports Trust. This will enable the Trust to broaden the work they do to engage with young people across West London.

Twitter users gave their thoughts as Brentford unveil a brand new stadium name after securing a 10-year deal…

@kierantaylor23: The what

@M9ine1: Not calling it that 😂

@cal_tickbfc: Wtf

@BelishaBeacon25: British company that makes cordless home and garden appliances. Inoffensive, not eight syllables in the company name, not gambling or crypto related, can cope with that.

@bfcthomas: u what lads

@hannahely_: It’s Lionel Road to me forever sorry boys

@CFCLars1: 10 bloody years lads, as long as the money is used for good I guess.

@Callumfinnie12: Pardon

@bfc_areback: 🤣🤣 why do clubs feel like this is ever a good idea

@MiodownikFred: Clubs gotta generate revenue somehow. Dead name but don’t really care.

@harryNewsham: Your joking right 😅

@danjnolan: “You off down the Gtech on Saturday?” “He’s cleaned up that loose pass quicker than an AirRam”

@lufctheoo: That’s shocking

@SS34512: Only way this is acceptable is if it gives us enough money to sign Mudryk

@WM_BFC: It will always be the care in the community stadium afraid

No skeletons in the closet innovative company.
Inevitably that the stadium would be named after a company.
No doubt it’s incredible lucrative for the club.
All helps with our sustainability.

@michaeladaws_x: If we go down this is why

@johnparkdrums: Inoffensive, short name, a rising brand, British company and not a gambling name. Can’t see why people are losing it over this! GTech it is. I’ll never say ‘coming down the GTech?’ It’s just Brentford to me. Could’ve been a lot worse!

@sammimorley89: Nope, staying as BCS here, but it could have been worse I suppose

@itseckee: its not gtech community stadium im sorry, it will not be called that.

@alexcostello99: My god we’ve fallen

@tiascomber: How catchy

@Stuey_Bee: I will literally, not once, ever, in the next 10 years, refer to our home as that.

@ryzbfc: Griffin Park didn’t die for this

@GJHeidler: Absolutely don’t mind this. History shows that people call grounds what they want, and most just say “are you going to *club* at the weekend?” Look at the Boleyn. Only when it got to the end of its life did I realise it wasn’t Upton Park. Plough Lane another. Cherry nothing!

@Mendoza_earleh: I can’t blame the club. The club needs money to compete competitively in the premier league. Moreover, most premiership teams have sold their stadium naming rights

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