Last season, Altrincham stunned the football world by launching a kit will the rainbow flag as the main design of it, and it raised a huge amount of money.
The groundbreaking initiative saw the National League North side become the first club to wear a kit based on the LGBT flag in a competitive football fixture.
It was worn for when they played against Bradford (Park Avenue) on the 16th of February.
Great work from @altrinchamfc . Switching to a rainbow kit this weekend to help fight homophobia. Incredible that they're the first club to do this. It's got to be worth 3 points this weekend, surely. #altrincham #football pic.twitter.com/tZ8sLNczUv
— Chris Hall (@chrishallitv) February 14, 2019
The club’s director Bill Waterson said, as quoted on the club’s website: “We are extremely proud to be able to confirm that all the arrangements are in place for us to celebrate Football v Homophobia month in February by wearing this special kit against Bradford.
“We believe it will be the first time anywhere in the world that a senior football club has worn a kit solely modelled on the LGBT Pride Flag, and Altrincham will, therefore, be creating a small moment of football history.
“To us, it is a big statement. Altrincham Football Club are committed to creating a welcoming environment for all who attend our games, and our support for Football v Homophobia is part of this commitment.
“We would like to thank our main shirt sponsors, J.Davidson & Sons, for allowing their place on the front of the shirt to be replaced by the Football v Homophobia logo, and the FA, the Vanarama National League and our opponents Bradford (Park Avenue) for their support of this initiative.
“The shirts worn by our players during the game will be sold by auction after the match, and replica kits will be available for sale at the game and via our website, www.altrinchamfc.com.”
Since his statement, it’s raised over £2,500 for a charity and has been sold as far as Brazil, Australia and the USA
It was able to build an LGBT Centre to help young people make a positive change for themselves and their communities.
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