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‘Sports Direct’ shop in Sunderland mocks Newcastle United fans

A new mock ‘Sports Direct’ shop, which has popped up in Sunderland, appears to mocked Newcastle United supporters.

The rather cheap looking shop sign says ‘POP UP SHOP FOR SAD NEWCASTLE UNITED FANS TO YELL AND SCREAM AT’ with the website address ‘www.6inarow/horsepunchers/scum.com’.

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(photo from the Sunderland Echo)

The writing on the sign is in reference to the Magpies fans’ recent protest against owner Mike Ashley.

The website address mentions Sunderland’s six derby wins against the Premier League side between 2013 and 2015.


– 25 Oct 2015 – Sunderland 3-0 Newcastle United
– 5 Apr 2015 – Sunderland 1-0 Newcastle United
– 21 Dec 2014 – Newcastle United 0-1 Sunderland
– 01 Feb 2014 – Newcastle United 0-3 Sunderland
– 27 Oct 2013 – Sunderland 2-1 Newcastle United
– 14 Apr 2013 – Newcastle United 0-3 Sunderland

It also talks about the time one Newcastle fan punched a police horse after Sunderland beat them nearly six years ago.

It is not known who put up the shop sign, and it was said to be closed this morning when the Echo visited.

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