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Sheffield Wednesday administrators issues statement on serious bidders, and plans for future

Sheffield Wednesday administrators issues a statement on serious bidders, and plans for the club’s future going forward.

The joint administrator, Kris Wigfield, says they have “four or five” serious bidders and the club could have new owners by the end of the year to enable new owners to sign players in January.

He praised fans for raising over £500,000 through ticket sales and merchandise since administration began, urging continued support to meet upcoming wages.

There was thanks to the players, staff, suppliers, local press, MP Clive Betts, and the Supporters’ Trust for their dedication, while introducing discounted ticket packages for remaining 2025 home games to sustain the club through the process.

STATEMENT:

Administrator gives exciting update on Sheffield Wednesday sales process and makes wages plea

A message to our supporters

Saturday marked our first match since entering administration — and while the result wasn’t what any of us wanted, what happened off the pitch was nothing short of remarkable.

From Friday lunchtime through to kick-off, you — the supporters — have shown this football club what it truly means to belong to Sheffield Wednesday. Since the announcement, over £200,000 has been spent in the Club Shop, and we sold 9,000 tickets for the match in just 24 hours. The kiosks were packed with fans buying food and beer, and every bit of that support matters more than you can imagine.

We came into this situation with only 24 hours to prepare for the weekend and very little cash available, but your response has been overwhelming. You’ve given us hope — and a fighting chance.

Our job now is to keep that momentum going. Tickets for our next home match, against Norwich City, are already on sale. After that we have a run of big games before the end of the year — including the Steel City derby against Sheffield United, followed by Preston, Derby, Hull and Blackburn. We know ticket prices have been a talking point in the past. The Norwich and Sheffield United prices will remain as previously set, but we’ll be introducing a special discounted package for the four remaining home fixtures of the year to make sure as many supporters as possible can be part of this journey.

A word of thanks

I want to personally thank:

• Our players and coaches, who continue to give everything despite working under incredibly difficult circumstances. They’ve dealt with uncertainty, late wages, a small squad — and they still represent this club with pride.

• Our staff, who have gone above and beyond. Some came in on their day off; others worked tirelessly to get the North Stand ready. Every department has pulled together, including staff who’ve shown great professionalism even under personal pressure. Over recent months, many have faced the strain of being paid late — not once, but repeatedly. The uncertainty and stress that brings, particularly when people have mortgages and families to support, is enormous. Yet they’ve stayed. They’ve kept working for this club because they care deeply about Sheffield Wednesday. That commitment and loyalty deserves everyone’s respect and thanks. There can be no better example of the passion our staff have for the club than the footage displayed on the scoreboard prior to the match. Only people that understand what it means to be a Wednesdayite could have produced something that so many supporters found so emotional.

• Our suppliers, who stepped up at short notice to make sure we had enough food and drink for a much larger crowd than anyone expected. One director of a supplier even offered to personally underwrite their essential services until the club is sold — a gesture that shows how much this club means to the city.

• The local press, for their professionalism and support in keeping fans informed responsibly. They often had the inside track on developments but chose to prioritise the good of the club over chasing exclusives that could have disrupted the process. Their restraint and integrity have been a huge help during an incredibly delicate few days.

• Clive Betts MP, for his help and guidance in recent days.

• The Supporters’ Trust, whose members have worked tirelessly behind the scenes, introducing contacts and helping us communicate quickly and clearly. The amount of work these individuals have done on a voluntary basis — often putting huge strain on their own time and home lives over many months — has been nothing short of incredible. Their dedication to safeguarding the future of Sheffield Wednesday has played a vital role in helping us get to this point.

There are countless others who deserve recognition, and in time we’ll make sure they get it. For now, please know that every act of support — buying a ticket, a pint, a scarf — helps us take one more step toward securing the future of Sheffield Wednesday.

This club has been through difficult times before, and every time it’s the same thing that gets us through — you, our incredible supporters. We’re not out of the woods yet. But together, we can rebuild this great football club and make Hillsborough a place we’re all proud of again.

WAWAW

Thank you,
Kris Wigfield
Joint Administrator
Sheffield Wednesday Football Club

Here’s how fans reacted as Sheffield Wednesday administrators issues a statement on serious bidders, and plans for the future…

@Djohnsonswfc: Got to try give Kris a position when we’re sold doing an unreal job so far

@swfccom: more communication & transparency in one weekend than we got in 10 years, mental.

@jimbobram92: Administrators come in acting like hero’s but they’ll drain everything they can before just about getting a deal over the line.

@chpugh1: Wow what a statement, cancelled my season ticket 2 years ago and stopped going. I was so disillusioned with the club fleecing supporters and treating us so badly. Have missed going with my son, I couldn’t make Saturday but I will be back for Norwich. WAWAW 💙🤍

@owl_southyorks: No use of the word “customers”, no deflecting responsibility & blame, no slagging Layton Palmer. Just honesty & appreciation. A proper club statement 👌 Administration isn’t ideal, but my word, it’s a million miles better than what we had. Thank you Kris and team 👍 #swfc

@MyMateMarmite67: I love the dialogue with the fans, keep it up whoever buys us 👏👏

@OwlPricey: Christ sake, I’m welling up again 🥲

@soccermarsh1: Great to see and read that the Sheffield Wednesday family have rallied around their team. My team Dundee FC has been in administration twice and survived – the fans and everyone pulled together and as a football fan it’s brilliant to see how the Wednesday fans are doing the same

@KDF1990KDF: So open and honest and telling us the things we want to hear, we need the fans again against Norwich, another big game! Credit for the admin to do a discounted package for the pre Xmas games, as a ST holder I’ll be happy for these prices to be lower or equal to what I payed!

@glyn_allison: What a true set of supporters do for there club and for the players and most importantly the staff who have stayed through it all they deserve the credit and support now from us all wawaw

@raspers26: Can a really rich bloke just give all their money to these admins and let them run us. The communication and transparency since Friday has been the biggest shift, results on the pitch will change at some point but actually being communicated to is a huge positive for me

@Bristol_Owl: This post has more ‘we, our, us, team, Wednesday & Wednesdayites’ in 24 hours of being in control than 10 years of that prick. They get ‘us’-they get football. We’re not customers and employees, we are fans, a team, a club – we are Wednesday

@MattWake: This is great news! Can’t wait to see the ticket packages! Loving this communication to the fans!

@kburton95: Kris, do you fancy being a CEO? 😂

@nelsonjd76: Had grown to hate club statements (as rare as they were) under he who will not be named but this just shows what it’s like to have sensible grownups in charge and how our future will be under further new leadership. 💙👏🏻

@arighttweet: This is the kind of communication the fans have been missing over the past 10 years. A fantastic statement and a lovely touch to mention the Sheffield Wednesday trust.

@murray1867: Narrr not having it, I want a rant and at least some blame, its not good enough providing clear positive upbeat communications, its rubbish I tell yer, it’ll never catch on

@DARRENCOUPE1: We are the best fans in Yorkshire we are showing what buyers we can acheive with our club as a season ticket holder im not bothered cheaper tickets are coming its filling the seats and get behind the club hopefully the sesson tickets are a lot cheaper next seson wawaw

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