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Scottish non league club rename themselves and appoint ex-EFL player as manager

A Scottish non league club have took to rename themselves and also appoint an ex-EFL player as their new manager earlier this week.

A new partnership has been announced between the football media platform Open Goal and Scottish Lowland League side Broomhill FC.

The partnership will see podcast host Simon Ferry – who previously played for the likes of Celtic, Swindon, Portsmouth, Dundee and Peterhead – is to take over as manager, with the club also being renamed as ‘Open Goal Broomhill FC’ from the start of the 2022/2023 season.


Broomhill FC are delighted to announce a historic partnership with football entertainment brand, Open Goal signifying the beginning of a new era for the club and lower league football in Scotland. 

Kicking off from the 2022/23 season, the club will be known as Open Goal Broomhill FC with former Swindon, Portsmouth and Dundee midfielder, Simon Ferry appointed as First Team Manager.

The move will provide unprecedented mass exposure to the Scottish Lowland League with Open Goal also launching a new online series to bring its 300,000-strong social media audience behind-the-curtain and into the inner-circle of the lower league game.

A variety of new club-related content will be created and distributed across Open Goal’s YouTube & social media platforms, including a monthly fly-on-the-wall documentary that will follow Open Goal Broomhill FC’s pursuit to gain promotion to the SPFL with the candid footage giving fans a unique and raw insight into Simon Ferry’s first foray into football management.

Additionally, a brand-new weekly podcast about the club will be launched which will feature guests from the team’s coaching and playing staff to provide regular updates from inside the dressing. It will join Open Goal’s popular line-up of existing shows, Keeping The Ball On The Ground, Right In The Coupon and Open Goal Meets…

Open Goal has become a staple in Scottish Football media with its award-winning YouTube and podcasts. Its continued success enabled the brand to diversify into live events with two sold-out shows at Glasgow’s Hydro Arena at the end of 2021. The latest move is the next phase in the media brand’s development, with its lead host Simon Ferry taking his long-desired first steps into football management.

Broomhill FC’s General Manager, George Fraser said: “We are absolutely delighted to be working with Open Goal, their vision for the club matches our own ambitions and we see it as the perfect partnership. 

“We have always been a club that does things differently and the chance to provide a platform for the team going forward, both on the park and off the park, is one that we couldn’t pass up. 

“Our club’s future is an exciting one and we can’t wait to have the opportunity to welcome Open Goal fans to our games and showcase the best of Scottish non-league football.”

Simon Ferry said: “I am absolutely delighted to have been given the opportunity to take on my first management role in football as it’s been an ambition of mine for some years now. 

“Being able to take this first step with Open Goal involved makes the prospect all the more exciting with it being part of this amazing and unique project. 

“We hope the phenomenal Open Goal fans get right behind the side and turn out in their numbers for each of our home games as the support will be vital in our pursuit for success. 

“There will be some fantastic online content to enjoy but first and foremost, my role here is purely focused on assembling a winning team on the park with the aim to bring silverware and hopefully promotion to the club.

“Finally, I would like to thank Jim McInally and the Peterhead Board for seven fantastic years at the club as a player and coach and for being so supportive in my decision to take on this next step in my coaching career.”

Open Goal’s Commercial Director, Duncan Frew said: “This is an incredibly exciting announcement for Open Goal, Broomhill FC and the Scottish Lowland League.

“It’s a new direction that allows us to continue to push the boundaries in showcasing Scottish Football in a positive, authentic and engaging manner through our video and podcast content. We’re hopeful the partnership will help to bring significant exposure to the lower league, driving attendees and interest in the game. 

“Simon is the ideal candidate for First Team Manager with a career spanning more than 14 years, he’s got a fantastic reputation and passion for the game, so we’re all looking forward to seeing how the team’s journey unfolds under his leadership.

“Our fanbase has been vital to our success and have been with us every step of the way on the journey – from our first Si Ferry Meets… interview to selling out the Hydro twice. We hope their continued support in this new venture can help bring success to Open Goal Broomhill FC as we look to shine the spotlight on the drama, character and excitement of the beautiful game of non-league football in Scotland.”

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A post shared by Liam Hewitt (@chewzo14)


Youth career
2000–2006 – Celtic

Senior career
2006–2010 – Celtic
2009–2010 → Swindon Town (loan) – 42 games (2 goals)
2010–2013 – Swindon Town – 107 games (6 goals)
2013–2014 – Portsmouth – 30 games (1 goal)
2014–2015 – Dundee – 20 games (0 goals)
2015–2022 – Peterhead – 156 games (0 goals)

As mentioned, the Scottish non league club rename themselves and appoint a well known ex-EFL player as manager, see what fans made of it below…

@alwish__: Hopefully this is a joke

@paulwilso3: This is awful from every perspective that you look at it. Buying yourself into a job then using it to exploit the club for gain. Who signed off on that 😑

@ddthedee: Congratulations and good luck @siferry8 – go for it!!

@swford: As if the league wasn’t a complete joke already

@kendoc51: Daft team names, B teams, 1 relegation place… @OfficialSLFL is seriously becoming a joke.

@JakeBremner83: Total Embarrassment 🤮🤮

@ihibs: Remember we played BSC Glasgow? They’re now called Open Goal Broomhill FC and Si Ferry is manager! Top banter 😂

@RangersRadioRFC: Scottish Football increasingly becoming more of a laughing stock by the day

@g_find: What if Ferry has a nightmare? Will he sack himself?

@PaulMc1995: People can complain about this all they want but it’s going to bring a lot of exposure to the lower leagues of Scottish football which is only a good thing

@_lewisjb_: you’ve heard of the red bull franchise, now you’ve got the open goal wan. fucking hell 😂

@Jordan_forrie: More names than winners medals this club 😂

@OranStander_: Introducing the scottish Hashtag United..

@HamezWarchico: jeeeeeeeeeeeesus fuck.

@SPFLWatch: Lowland League has become unbelievably tinpot

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