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Newcastle fans put forward crest design ideas as club announce plans to change it

Newcastle United fans have decided to put forward crest design ideas as the club this week announce plans to change it.

The Magpies have confirmed plans to update their club crest, a move that marks the first significant change since 1988, aiming to refine the iconic badge, which the club acknowledges as a beloved symbol tied to historic triumphs.

The current crest, featuring elements like seahorses, a castle, and a lion from the city’s coat of arms, is considered intricate and less suited for modern digital platforms.

The club has emphasised that this is not about replacing the badge but refreshing it to align with contemporary branding needs while respecting its heritage.

Newcastle World report that this image shared with the publication show exactly what NUFC have reimagined the badge to be, as the Magpies confirm they’re ending their association with the current crest, which has been in place since 1988. Those images are also being shared on social media.(Photo credit: NewcastleWorld)

The below image is not a crystal clear version of the proposal, which is being kept under wraps by NUFC, along with any other proposed designs.

Images shared with the publication show exactly what NUFC have reimagined the badge to be, as the Magpies confirm they’re ending their association with the current crest, which has been in place since 1988. Those images are also being shared on social media.(Photo credit: NewcastleWorld)

CLUB STATEMENT:

As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything – from kits to screens to merchandise.

So we’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow?

It’s time to update our crest

This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era. Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently.

As football and the world changes, so too must the symbol that unites us.

That’s why we’re coming to you

This isn’t about walking away from our past. It’s about carrying it forward with pride. The crest is part of our story. It’s on our shirts and inked in our skin. It deserves thoughtful evolution – shaped by the voices of the people who love it.

Tell us what matters most

Based on what we’ve heard, updates to the current club crest should be minimal and therefore Refine & Revive is our recommended approach. We’ve spoken to our Fan Advisory Board, now we want to hear from you. What should stay the same? What needs to be updated? And how can we embrace our history – not just by honouring it, but by preserving its spirit and building on it, so we can thrive in the years ahead?

We’re inviting Season Ticket holders and Members to share their views in an independently ran survey. A link to that survey will be emailed directly to those fans. The cut off is 5pm on Friday 16th May!

Want to hear more?

We will be holding a fan consultation workshop for Season Ticket Holders and Members on Wednesday 14th May, both in person at St. James’ Park and online, to provide more detail on why we’re undergoing this process and offer you an opportunity to share your thoughts. A link will be supplied to register your interest to this event in the same email.

What happens after the survey closes?

The Fan Advisory Board have recommended that the wider fan base should be given a choice of options to select from during the second stage consultation. This second stage will be delivered via a separate survey, dates to follow.

*an independent third party, Savanta, will be collecting your responses, and sharing the results with us.

See more of the latest football news at fanbanter.co.uk.

As mentioned, Newcastle fans put forward crest design ideas as the club announce plans to change it…

@DanAstley_: Utter woke nonsense. Keep the 🏰

@DavidJG00615083: This corporate mindset is so silly, does Man City’s latest badge communicate anything different to international fans then the previous one? no, its just a simple design that looks more like a company logo than a club crest.

@NathanH_NUFC: If they’re simplifying the current badge to help with the digital side & getting it stitched onto shirts then no problem, if they’re completely changing it a lot of us won’t be happy, myself included

@kainnufc: How on earth is keeping the badge the same “costing finances”? Surely it’ll cost more to consult designers, rebrand everything and create a whole song and dance about it? Don’t fix what isn’t broken.

@nufc4life234: i dont care if the badge costs money, this badge represents the city and club connection perfectly ! this badge is newcastle united football club! it is our identity! it should never ever be changed

@MickMaldini: They say intricate, i say original. Do i care what badge Real Madrid and the likes have? Nah. Does it make me not want to watch? Nah. Do i buy England shirts because of badge? No, because its what you support. Don’t mess. Its an identity to us. #nufc

@_SimonLogan: They changed the last badge in 1988. I was 8 and my dad was 44 at the time. Did my dad, or other grown ups cry about a change? Did they fuck. Grow up man. Same people crying about a new stadium, most of which were babies when Ashley took charge. A new badge is fine by me. #NUFC

@MLNUFC: Why is everyone getting their knickers in a twist over a badge change? Like I love our badge, but if it’s better for the club, then so be it. It’s just a badge. We, the fans, are what is great about our club, not the stadium and not the badge. #NUFC

@NUFCdiscussion: Happy about the change in club crest, our current one is convoluted, over complicated and messy. Always preferred and been a fan of the 1983-1988 crest, so I’m hoping they go with that kind of simplicity/design. #NUFC

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