MK Dons reveal three new proposed crest designs for supporters to vote on in identity change

Be part of the next chapter of Milton Keynes Dons’ history.

After 20 years of football in Milton Keynes, MK Dons are pleased to reveal three new crest designs for supporter consultation as we look to evolve our club identity ahead of the 25/26 season.

Following initial consultation with the MK Dons Supporters’ Board, it became apparent there was a clear desire for an evolution of the club’s identity, from the crest on our kits to the branding around Stadium MK and branding across all digital platforms. 

After extensive work behind the scenes, we’re now delighted to be able to offer all season ticket holders (including Club Red, Club Gold, Club Platinum, and Club Black hospitality seasonal members) and business stakeholders the chance to have your say in helping to choose our new club crest.

Supporters have until midnight on Thursday 20th February to vote, all season ticket holders have already been sent an email detailing the process. Check your inbox for an email with the subject Your Club, Your Crest. | Vote Now. If you’re a season ticket holder and you haven’t received an email, please contact our box office team on boxoffice@mkdons.com.

On the evolution of the club’s identity, Group CEO Neil Hart said:

“When the new ownership group acquired the club last summer, one of the many things we wanted to learn more about was the club’s identity and branding. This started with informal conversations among staff before the possibility of a brand evolution was brought to the MK Dons Supporters’ Board last month. Their reaction was one of unanimous enthusiasm, as we look to celebrate the past 20 years of football in Milton Keynes while also paving the way for a new era at the football club – this feels like an important milestone in the club’s history and an opportunity for us all to review our brand identity. As we continue to be focused on improving every aspect of our football club we want our supporters to be at the heart of any important decision-making affecting the club. So, take your time, review the designs and let us have your feedback. We can assure supporters we will only evolve the club’s brand and identity with the full support of our loyal fan base and key partners”.

Season ticket holders now have the opportunity to vote on their preferred design. We urge all eligible supporters to vote and participate in the process. It’s the hope of everyone at Stadium MK that we enter the 25/26 season with a club crest we are all proud of and that reflects our shared ambitions for the future of Milton Keynes Dons. 

Supporters have until midnight on Thursday 20th February to vote and provide your views, all season ticket holders (including Club Red, Club Gold, Club Platinum, and Club Black) have already been sent an email detailing the process.

FAQs

Why now?

After 20 years of football in Milton Keynes and the recent change in ownership of the club, the 25/26 season felt like a natural time to evolve the club’s identity and solidify a new era for MK Dons.

How do I vote?

Via email! All season ticket holders can now check their inbox for an email with the subject Your Club, Your Crest. | Vote Now. If you’re a season ticket holder and you haven’t received an email, please contact our box office team at boxoffice@mkdons.com.

What have supporters said so far?

When asked about the need to evolve the club’s identity, the MK Dons Supporters’ Board were unanimous in their desire to update the crest and branding. 

(The MK Dons Supporters’ Board is comprised of a diverse group of passionate Dons supporters who bring a wealth of experience, ideas, and perspectives. Their role is to represent the views of the wider fanbase, ensuring that your concerns, suggestions, and feedback are communicated directly to the club’s leadership. The Board consists of a maximum of twelve supporter members, all of whom are MK Dons season ticket holders. Members are selected either as nominees from accredited supporters’ groups or through a nomination and application process from the wider fanbase. The MK Dons Supporters’ Board can be contacted at mkdonssb@gmail.com)