Lincoln City have this week announced their supporters by renaming their Sincil Bank home as the club revealed a new stadium sponsor.
Their ground will now be known as the ‘LNER Stadium’, the Imps agreed a three-year naming rights collaboration with London North Eastern Railway.
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The club have stated: “LNER has transformed Lincoln’s connectivity with the introduction of new additional regular train services between Lincoln Central and London King’s Cross.
“The three-year partnership will give Imps fans access to special travel offers with LNER. The wider community will also benefit from engagement initiatives offered as a result of the partnership.”
Clive Nates, Chairman of Lincoln City, said: “Throughout the whole process everyone involved was keen to find the right partner for the club and finding the correct organisation was key.
“We wanted any prospective partner to have links to the city and share our vision for supporting the local community and LNER certainly share that same focus.”
Andrew Whitham, Head of Commercial for The Imps, said: “I am excited at the prospect of working with a company which has direct links in and out of the city and one whose presence in Lincoln is focussed around building links with the community.
“We are proud to be partnering with a well-known national brand such as LNER. This partnership serves as indication of the growth that the football club has seen in recent years. LNER has recently demonstrated a real commitment to Lincoln by creating transformational transport links and this commitment is vitally important for the local economy.”
Suzanne Donnelly, LNER’s Commercial Director, said: “Having recently launched new direct services between London and Lincoln, we wanted to strengthen our relationship with the local community, help promote the region and encourage more people to travel with us on the thousands of extra seats available each day.”
The stadium has previously been renamed, it was the 12th Imp Sincil Bank Stadium in 2012 and The Gelder Group Stadium in 2013.
LNER already have been confirmed to have their name in York City’s new stadium and Doncaster Rovers also have them as the shirt sponsor.
Fans gave their reaction to Lincoln City renaming their stadium, majority were pleased with the new sponsorship deal, others said they would be sticking with calling it Sincil Bank – see those tweets on the next page.
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