Leeds announce new price cap for away fans, but nothing for frustrated home fans

Leeds United announce a much needed new price cap for away fans, but there is nothing for frustrated home fans who are feeling priced out.

The club, who missed out on promotion last season, confirmed their new policy on Tuesday afternoon, with the price of an adult ticket in the away end now fixed at £30 for all visiting supporters.

This is the same as what all Premier League teams have put in place since 2022, and ends the somewhat controversial reciprocal pricing scheme that they launched for the 2023/24 season.

However for home fans, prices have gone up slightly in most areas, with some Leeds fans suggesting if they went in the away end, they would save anywhere between £5 and £19.

STATEMENT:

Leeds United can announce for 2024/25 Sky Bet Championship campaign, we will introduce a new price cap for away supporters attending matches at Elland Road. 

The new fixed price will be £30 per adult ticket to each match, whoever the opponent is. This approach falls in line with the Premier League’s pricing policy.

At the beginning of the 2023/24 season, Leeds United contacted all opposition clubs in the league to try and agree a reciprocal pricing deal to benefit all fans. Whilst some accepted and both sets of supporters were able to benefit from this, some clubs would not agree to reciprocal arrangements. 

As a club, recognise the vital role that away supporters play at every match and we believe in a fair and consistent pricing strategy for all football fans. We hope that this move will ensure our loyal supporters also pay fair and consistent prices when travelling to support the team away from home. 

We are also pleased to announce Category B* prices have also been frozen for the 2024/25 season.

Please see our pricing grid below for the forthcoming season:

*Category B prices are frozen with the exception of the Under 11 category which has been removed and a new disabled adult price has been introduced.

As mentioned, Leeds announce a new price cap for away fans, but nothing for frustrated home fans, this is how Twitter users reacted…

@sam24lufc: That’s great! Now stop charging your own fans £50 for tickets in the west stand

@holsbolsOO1: Should have stuck with reciprocal pricing and agreed reciprocal allocations too. Benefits both sets of fans then.

@glensandleeds: So £30 for an away fan to sit in the west stand and £49 for a home fan to sit in the same stand ???

@AnilPanesar: Wish we’d kept it the same, was fun seeing other fans crying last season

@v3leedsinfidel: Least we won’t get opposition fans and journalist crying about reciprocal pricing

@Robbie_T7: I am sure it goes without saying that you’ll be dropping the price for the home fans IN THE SAME STAND too then?

@scholarrob: Well done, eventually! Lets see if @swfc have the decency to do the same…. i doubt it! Got to stop the nonsense of away ticket prices in EFL when there is a £30 cap in prem

@keironw22: So be cheaper for me to buy away tickets to attend a game at Elland Road and avoid paying for a membership 👍🏼👍🏼

@YCCC33: But you are still pinching the pockets of home fans in all 4 stands… Getting rid of the 19 to 22 age category for starters (now under concessions, but it’s still a £5+ increase!). Cheapest adult ticket £32- how much!

@aj_mads: Home prices should be capped as well £50+(inc booking) for a championship match is absolute robbery.

@samb2509: I don’t understand how an away fan can pay £30 but a home fan in the same stand has to pay more🤣

@The_RUFC: Well well well, our boycott worked. You can thank us later, current Championship clubs. #RUFC #Martyrs

@JohnosArm: Snuck in there that you have scrapped the under 11s ticket price so my 10 year old son’s ticket has just doubled in price, disgraceful!

@Jonnya1919: Clubs are not going to reciprocate this. We’ll be paying top price everywhere we go

@TonyLeeds5:
So we save £19 by going in with the away fans then.
Can’t see that going anything other than great.
Look after fans that hate us, while squeezing loyal home fans dry.
Great decision by someone there, give them a medal.

@LUFCjamie1919: Will the clubs put away fans visit also have a capped £30 ticket price? Or will some still charge us top dollar?

@joshjacksonlrfc: Cheapest home game last year was £38 and some was £54. Need to sort home prices out as well

@dwlufc_: Should’ve charged them 60 quid so they had a season to moan about it again

@Rcrawf_23: 👏👏 should be same throughout the champ if prem are capping it

@Gypster1971: A great start. Now focus on the home fans’ prices – a reduction wouldn’t have any significant impact on the finances but would be a great gesture of goodwill to the fanbase

@matt_dodeska: What are the club going to do when our away fans are charged more? I suspect nothing, except tutting loudly and mumbling.

@AndrewHarvey_: Great! Can sit in away end for £20 cheaper 🤦‍♂️

@baggiedave70: £23.50 for U16 away fans isn’t great.

@liamgazza: Removing the under 11 tickets is poor

@PompeyTrust: This is good news for #Pompey fans, who will now pay £30 on the opening day of the season. Last year, Leeds charged visiting fans up to £47, so we held meetings with @lufctrust & PFC in recent months to advocate for a reciprocal ticket deal to avoid this possibility.

@lynd0nwilk0: An owner who believes there fans will bring the numbers every single game and in turn will bring in more money at the turnstiles overall. Wish Chansiri had this belief in us. We’ve proved it enough under his reign #swfc

@Sean_the_owl: Leeds United has announce for 2024/25 Sky Bet Championship campaign, we will introduce a new price cap for away supporters attending matches at Elland Road. The new fixed price will be £30 per adult ticket to each match, whoever the opponent is #SWFC #WAWAW

@ChrisLukeJones: Football can improve if you pressure clubs. Now stop robbing your own fans blind 👍

@Jack_Nattress: We just gonna ignore them charging their own fans over £40 then?