The English Football League have this afternoon announced the new name for their EFL Trophy with the tournament to begin this week.
The group stages kick off and it will be under the new name, ‘Leasing.com Trophy’ with immediate effect, with the deal running until the conclusion of the 2021/22 season.
The EFL and https://t.co/bGBrGYcKza have today announced a three-year deal that will see the leading new car marketplace become the Official Title Sponsor of the EFL Trophy.https://t.co/hxt74jEOYB#EFL pic.twitter.com/N6xp1ysUFv
— Leasing.com Trophy (@LeasingcomTrphy) August 5, 2019
EFL Chief Commercial Officer, Ben Wright, said:
“The EFL is delighted to welcome Leasing.com to our portfolio of partners at the League ahead of the start of what we all hope is another successful and memorable EFL Trophy campaign.
“With the revised format now firmly established, this competition continues to go from strength to strength and the EFL is looking forward to working with the Leasing.com team as we plot this season’s journey to Wembley and move on to the next chapter of the EFL Trophy’s history”.
Leasing.com, which specialises in allowing personal and business customers to compare the widest range of leasing offers, has a vision to be the market-leading, trusted champion of car leasing.
To do this it promises to make things simple, fair and enjoyable for people who visit the marketplace, and its advertising partners.
David Timmis, founder and MD of Leasing.com, said: “We’re delighted and immensely proud to have secured sponsorship of the EFL Trophy as part of our ongoing brand development campaign for Leasing.com.
“We want Leasing.com to become a household name and what better way to achieve that than to sponsor one of the most high-profile tournaments in English football.
“Car leasing used to be viewed as something that was only available to businesses, but we want everyone to know that leasing a new car is a simple, affordable option that all drivers should consider.
“Over the last 20 years we’ve already helped more than a million people find their perfect car leasing deal: this sponsorship offers an ideal opportunity for us to help millions more ‘Say goodbye to buying’.
“The EFL Trophy continues to grow every year and has huge potential, so it’s a perfect partnership and we can’t wait to get the ball rolling.”
After learning the new name of the EFL Trophy tournament, fans took to give their reaction and it well down as could be expected – find out what was wrote on the next page.