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‘In tears watching this’ – West Brom produce incredibly poignant kit launch video

West Brom produce an incredibly poignant kit launch video, in memory of much loved former player Jeff Astle, with fans in tears.

This is a kit launch like no other, with the club’s media team teaming up with The Jeff Astle Foundation, The Albion Foundation and Animation director Liam Harris to make such an emotional clip.

The tweet posted by West Brom has gone viral fast, getting hundreds of retweets and thousands of likes in the space of a few hours of uploading.


Albion’s home kit for the 2023/24 Sky Bet Championship season – dedicated to club legend Jeff Astle and the charity established in his name – has been unveiled and is on sale now.

The blue-and-white striped shirt is a modern take on the late 1960s classic worn by “The King” and his FA Cup winning team-mates – and features the logo of The Jeff Astle Foundation, with a donation to the charity made for every jersey sold.

Home shirts are priced £54.99 adults and £44.99 juniors, with shorts priced £27.99 adults, £22.99 juniors, and socks are available for £14.99.

The Astle family have collaborated with the club on the design and promotion of the new kit, with Jeff’s widow, Laraine, and grandson, Joseph, stars of the video launching the 2023/24 shirt.

The heritage-engineered shirt includes a crew neck and short sleeves, with rib cuff navy blue detail.

Carlos Corberán’s men will wear the shirt with white shorts and socks, while Siobhan Hodgetts’ women will don navy shorts and white socks.

As part of the club’s ongoing commitment to sustainability, all kits are made of 100% recycled polyester, which is ethically sourced, fully traceable, and responsibly produced.

The home kit is manufactured using dryCELL – a performance technology designed to wick moisture from the body during exercise.

Here’s what fans are saying as West Brom produce an incredibly poignant kit launch video…

@rmhodson: I really like this, well done to whoever was behind this, I think you’ve done a fantastic job. It’s very heartwarming to know that the Astle family, the bloodline of one of our greatest ever players, are still woven into the fabric of our club and the fabric of our new strip 💙🤍

@Sal_Wba: Oh wow, that’s just wonderful. Just went to show my dad 😔 he would have loved that 💙

@asbo_wba: Wow, what a video and what a top! So happy with the Astle touch! Great job @wba

@ShedBaggie: If only the commercial and pitch performances were in the same league as these videos…. 💙

@ecarberry1: What an amazing video 🥲, and what an incredible kit. 😍. Couldn’t be more proud to be a baggie! 💙🤍

@MattvWBA: Probably the most poignant WBA shirt I’ve seen tbh, absolute class act

@1rockstar123: Class launch for a class man / player!

@JonHickinbottom: As much as people have a moan about various things at the club, you have to admit, they do get stuff so right at times. 👏🏻 👏🏻

@APS4095: Every so often you do something that makes me realise why I love you. That moment is right now, you can frustrate me now for the next 364 days again. What a touch, what a kit ❤️ UP THE ALBION!!!

@stop_going_on: Wow fantastic Albion well done bought a tear to my eye ❤️

@baggie1971: BEAUTIFUL!!!!! 😭💙🤍👑

@Rees_wba: Astle is the king 💙

@islaxjackson: Best thing the clubs ever done! Goosebumps…💙🤍

@lee_eyres: As an oldie I was quite emotional without being a baggy.

@monkeynuts65: Absolutely tremendous tribute to the legend and great video release 👍

@billericaybaggy: I’ve got something in my eye 👁️

@snarka: We get a lot of things wrong but my god we got this right. Astle is the king

@FergussonJane:Oh just stop it. That is one of the most beautiful things I have ever seen. Absolutely balling 😭😭

@MartinTully_: Amazing video and kit! We get so much right behind the scenes except at the very top (owners). Massive well done to all on this

@RoystykinsWBA: Hats off to whoever produced that video. It’s beautiful. And the kits not bad either! #FitForAKin9 #wba

@WBA_Ollie: Oh that is absolutely unreal

@Dick42050Martin: Even though I am Yorkshire through and through and bleed white yellow and blue for Leeds you must be so proud of this and I hope that the foundation continues in leaps and bounds in future. BTW 17Apr 71 WBA were offside!!!

@Chris291100: This is why I love this club as much as it drives me insane at times. Great charity partner for this year and I am sure this will be as popular as the shirt for @cyrilleregis last season!! Well done to @Perched_Liam for some amazing work as well!

@WayneH1971: Love it!! Great that last year our brilliant Cyrille was honoured, now our King is!!! COYB!! 👍🏻⚽️💙🤍

@NeilRH1974: That is stunning. Whoever put this together should get a lot of credit 💪🏻👍❤️ beautiful 👌🏻

@lise_Jane77: Heartstrings are pulled!! Love the video & the shirt is definitely fit for a king!! #AstleIsKing 💙 #wba #COYB #TLMS 💙

@AlbionTemplar: Tears!!!! Over a football shirt. My first kit 55yrs ago was this. I idolised the king as a lad… still do. Beautiful tribute Baggies. God bless the Astle family…… our family.

@1986hughjanus: 9ASTLE IS THE KING, Cyrille Regis9 tooo, super Bobby Taylor9 we’ll sing this song for youuuu Allez allez allez….🎵 No more asking admin to release the kit pictures now from me 😂👍🏻👍🏻

@DayneMiles5: Cheers for making me emotional at half nine in the morning, we’re a fucking class club 💙🤍

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