Hitchin Town have chosen to unveil a new club crest – however fans thinks it looks similar to a Championship club crest design.
As they get ready for the 2021/22 campaign, the Southern League Premier Division Central outfit have gone for quite the rebrand.
It has left their fanbase pleasantly surprised, however some think it looks too similar to another’s – and for once it isn’t Manchester City – but instead Norwich City.
CLUB STATEMENT:
We are delighted to confirm the Canary has made its long-awaited return to our chests, as we proudly unveil the new identity for Hitchin Town Football Club, starting a next era for our historic Club.
Here is our new identity launch video:
This brand new design will represent the Club from this day forward, appearing on the 2021/22 Hummel® Home and Away shirts worn by all sections of the Club, including the First Team, Ladies and Youth sections. A new line of merchandise has also been released – available to view and purchase here.
Supporters will also see the inclusion of the year 1865 on the new crest, marking our original formation. The 2020/21 season is a special moment for the Club, marking 150 years since we took part in the inaugural FA Cup back in 1871, so there’s no better time to introduce a new look and feel.
Speaking of the release of the new crest, Club Director Andy Melvin said: “We’ve been known as the Canaries for so long, it’s never made sense to me that our crest didn’t feature one. We’re delighted with the new design, which is both modern and respectful of our historic past. It gives us a unique identity as a Club, something which is instantly recognisable and which our supporters can wear with pride.”
Club Secretary Roy Izzard said: “A huge amount of research has gone into this project and we’re incredibly grateful to the brand project manager Stewart Curtis, who together with the expert design skills of Christopher Payne has delivered a fantastic new crest for Hitchin Town Football Club.
“Christopher’s attention to detail has been second-to-none throughout the process and we’re excited to see our loyal supporters adorning the new badge come the start of the new season. It really does kickstart a new and exciting era for Hitchin Town FC. Bring it on!”
We’ve also produced a questions and answers about the branding project, which can be viewed by clicking here. This explains the process, our reasoning behind the selection of each element and a few other common queries supporters may have.
The new crest will become a prominent asset around Top Field throughout the summer, including the introduction of a new fixtures board and main stand sign. Needless to say we cannot wait to welcome you all back during pre-season to take a look for yourself.
As Hitchin unveil their new crest – fans gave their reaction, with some thinking it looks similar to Championship club Norwich…
Impressive video this! Great new branding too… 👏
— Chris W (@footballwoots) April 29, 2021
@paulcooke6: Well it’s nice to see another canary, a very cool looking badge. I’ll follow you with interest. I think #ncfc should play you guys preseason…
@di1cox: This is lovely.
@LouisMKD: Norwich City cut and paste job that
@PeterDavidKirby: I love this. For #Norwich City supporters who aren’t aware #Hitchin Town are a football club from Hertfordshire who also play in yellow and green and are known as the canaries.
@MacMenUnite: Turned into Norwich?
@puffpuff65: Impressive, very professional
@stevegedge: I suspect that had #ncfc ever trademarked their badge they might be getting a bit hot under the collar about this – especially given events during a previous chief executive’s tenure…
@ManchopperBlog: It’s better than most rebrands – not as good as the original, of course – but at least it’s not the generic circle rubbish!
@dpb1964: Awful re-brand.
@onlyonejhenry: What a downgrade.
@NellyEvans79: :This is superb, love the new identity and the launch video. Well done Hitchin
@CRN60476706: Look great, cool retro feel to it but modern as well
@steveLIVS: The new @HitchinTownFC crest and this video is class. Great work! Well done to everyone involved.
@vickimum61972: New crest looks a bit like the Norwich City one!
@NorwichTalk1902: Absolutely beautiful!😍
@Curtis_furness: Why does this feel like fraud? #ncfc
@sharemyyear: #ncfc fans going nuts – yellow and green, on Hummel you say?
@CardyFreddie: Absolutely love it 💛💚💛💚
@hopwas2010: It’s like looking at Norwich City crest!
@Sitdown_Jim: As long as Norwich don’t have the same lawyers as M&S you’ll be fine 😉
@stuart_wally: Yes I echo the previous thoughts, excellent video explaining he thought and the history that’s gone into it, have we got any direct links to Norwich? If not now is a good time to. Well done all
@EdCallowWrites: Love this! Can’t wait to get back to Top Field and cheer you on again
@Hitchin64: Love it, great job everyone!
It’s got a similar look to Norwich I see. Though this new one looks rather retro. Nice one Hitchin! pic.twitter.com/wohvR4wPou
— Jason Lee 🇬🇧 (@ForeverAYellow) April 29, 2021
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