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Football fans and familiar faces with their shirts and flags at Glastonbury 2025

Football fans and familiar faces have turned up with their shirts and flags at Glastonbury 2025 for an experience of a lifetime.

This has been a growing trend for many years now at music festivals across the country, an increasingly common sight with many people watching on from home trying to spot fans of their own team in the crowd watching big name artists.

In previous years at Glastonbury, we’ve seen Tyrone Mings swapped his shirt and cardigan with another fan, Aitch’s performance on the Pyramid Stage seemingly unveiling Manchester United’s new home kit.

In 2019, we had Grime artist Dave calling upon one fan called Alex, invited onto stage and performed his track ‘Thiago Silva,’ while wearing a PSG shirt with the player’s name on the back.

In 2022, Sam Fender, a massive Newcastle United supporter, had a NUFC flag on display for his set.

In 2025, Self Esteem took to the Glastonbury stage in a Sheffield Wednesday tracksuit top. Jade Thirlwall praised one member of the crowd for bringing a South Shields flag.

This is our fifth year of covering footie fans at Glastonbury, with the help of @GlastoFooty, a Twitter account who celebrates the best of footy shirts at the much loved festival.

As you saw, many fans and flags have been on show, with teams from non league to Premier League well represented.

Around 200,000 music lovers are expected to turn up for the festival this weekend, a large amount of the turned up in a kit showing off their colours and even making some new friends and WhatsApp groups chat no doubt in what is sure to be an experience never to forget.

In this article we’ll show you all the photos sent through and popping off across various social media platforms… just keep scrolling to see them all in between quotes from other festivalgoers about the popularity of kits at music events.

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There is a deepening connection between music and football, focusing on how both cultures intersect through jersey culture, reflecting shared themes of tribalism, identity, and fandom. More and more musicians, artists are picking up on this an engaging with it.

Football and music are inherently tribal, fostering a sense of belonging among fans. Football shirts, like band t-shirts, serve as visual symbols of passion and community, uniting fans through shared experiences.

We’ve seen Full Kit, a US-based producer, create bespoke football shirts for artists like Calvin Harris and others.

While UK fans often wear shirts tied to team loyalty, US fans treat them as fashion statements, reflecting football’s newer cultural status in America.

Clubs are beginning to tap into music culture for kit designs and marketing.

The collaboration between football and music is driven by cultural resonance and commercial opportunities.

Clubs release multiple kits annually during festival season, leaning on music to appeal to fans, while artists use football to reach new audiences.

The trend is not a fad but a growing, meaningful connection. Football shirts and music merchandise symbolize shared identity, with fans proudly displaying their allegiances.

In 2025, Glastonbury also partnered with Adidas to launch “retro-inspired” new festival football shirt.

A description reads: “Reimagining adidas’ classic 1980s ‘Ipswich’ template – made most famous by the Netherlands’ 1988 European Championships winning team – the adidas Originals x Glastonbury Festival football shirt incorporates visual elements inspired by the festival’s iconic Pyramid Stage and its colourful ribbon tower.”

The limited edition, multi-coloured shirt, made from 100 per cent recycled polyester with a moisture-wicking finish, is described as “retro-inspired”. It is available to order now here for £80, with a minimum of £10 per shirt sold going to Glastonbury’s charity partner Oxfam.

It is also on sale at Adidas London and Adidas Carnaby Street in the capital, as well as selected wholesale partners.

“Customisation is available at adidas LDN and with @oxfamgb via the festival’s Oxfam Park Shop, June 25–29,” Adidas wrote.

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We spoke with Glasto Footy about why they started bringing this to people’s attentions…

“Glasto Footy (@GlastoFooty) started back in 2019 when I was at the festival with my mate Harry. We were chatting about the classic football shirts we were both wearing that day when my now-wife made a passing comment about how unfashionable they were. I half-joked, “You’d be surprised how many people wear football shirts at Glastonbury.” That got us thinking — and by the end of the day, we’d set up the page.

“At first, it was just the two of us roaming Worthy Farm snapping people in their kits and posting them with the hashtag #GlastoFootyShirts. That first year it really took off — it struck a chord. Covid obviously paused things for a while, but when the gates reopened in 2022, we brought it back and it’s been going strong ever since. Now we’ve got a brilliant community with people sending in their shirt pics, and still plenty of gems being spotted all over the farm.

“For me, shirts are like music records — they take you straight back to a season, a player, a moment in time. They reflect culture, fashion, memories. I’m more of a modern classics man myself — love seeing current shirts that I know will be iconic in a few years — but I’ve always got a soft spot for the true classics too.

“What’s been great is the sense of fun and friendly rivalry that’s built up over the years. Every year, we do a Glasto Footy Champion post — basically a shoutout for the team that’s had the most entries. England are the current title-holders thanks to the buzz around Euro 2024, but two-time winners Middlesbrough have a loyal following and will no doubt be trying to reclaim the crown. All comers welcome — the more the merrier!

“At the end of the day, we just do it for the love of the game, the shirts, the music, and the mayhem of Glasto. It’s a fun mix of everything we enjoy — and we’re chuffed that so many others get involved and enjoy it too.

“Been an amazing festival! Thanks to everyone for their support. Just a bloke who loves Glasto and Footy Shirts ❤️”

Rudi Obasi-Adams, a regular festivalgoer and Man Utd supporter from Preston, wore a 1989 Ajax shirt to Latitude.

He said to BBC News in 2023: “Football shirts are definitely back as a fashion statement. I think there’s been an increase [at festivals] – especially England shirts combined with bucket hats.

“It has become more of a fashion statement rather than people just representing their clubs, and I think you see quite a wide range of people.

“It’s not just geezers, you see lots of girls wearing them nowadays and older people.

“I got this as a lockdown present – we did a secret Santa and we all got each other retro shirts.

“Somebody else got the 2018 Nigeria shirt and somebody else got one of the 90s Bayern Munich shirt – I think I got the best of the bunch.”

Sam Ralphs, a volunteer worker, said the range of vintage and retro shirts went down a hit at an Oxfam shop, which was also at Latitude last year.

“We’ve had the shirts for the past three or four festivals and they fly out – people get really excited about particular ones, especially the older ones,” he said.

“We had a few really good ones at Glastonbury – a Wet Wet Wet from Clydebank, which is a bit of a unicorn – it’s a third kit and we sold that for £220, which was really cool.

“I know a lot about football shirts but not a lot about football.

“It’s really interesting to see which ones people get excited about, but it’s usually the more obscure ones or lower league teams.

“People find one from five or 10 years ago, which means something to them, their dad, mother, uncle, or whoever and gets them excited – which is cool to see.”

“Football shirts, for the majority of their existence, were seen as the preserve of the tasteless or the nerd,” Neal Heard, author of The Football Shirts Book, said.

“In front of our eyes, mostly over the last two years, this perception has been totally turned on its head.

“Right now, there is no cooler object of streetwear and, for me, this is just the beginning. Football shirts will follow the pathway of the once humble training shoe and their spread and influence will grow exponentially in all realms from the football industry itself to streetwear and fashion.

“Football shirts lend themselves to ownership and belonging, both in terms of being into something ‘on trend’ but also in terms of allegiance to your team or even with sponsors.

“They are brand vehicles of a few dimensions and this pushed up their ability to speak to people.

“What better way to show off this love than at a music festival.”

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