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Fans to vote on newly proposed crest for Salford City ahead of plans to revert club colour

Fans are to vote on a newly proposed crest for Salford City ahead of plans to revert club colour from red to orange.

A new circular crest, designed by New York-based global agency MILK, brings back “Salford City FC” text, something has has gone absent since the red rebrand in 2014, with the font inspired by iconic artists and musicians.

It features a forward-facing lion, symbolising future ambition, and brings back the rose, with co-owners Gary Neville and David Beckham strongly supporting the change.

Photo Credit – nigel.wass74

CLUB STATEMENT:

Salford City is excited to present a new Club crest option to supporters, ahead of a vote on whether to change in December.

The proposed crest change is the second part of a heritage consultation, which has already seen fans vote to revert the Club’s primary home shirt colour back to orange.

Working with leading global design agency, MILK, this option has been created using iconic Salford elements to give Salford City FC a striking new identity that reflects the Club’s values and aligns with our global ambitions.

This design was presented to season ticket holders by Head of Creative, Andrew Gordon and co-owner Gary Neville who, alongside Sir David Beckham, are supportive of the change. The presentation also included a video from David explaining the rationale for the proposed change, the parallels between this process and the one that he went through with Inter Miami, and his excitement to help bring Salford City to a global fan base.

Of the approximately 100 in attendance, despite some initial scepticism, a hands-up poll indicated that 95% of the room would be in favour of voting for the change having listened to the way that the crest has been crafted and the reasons for proposing the change.

Proposed crest design.png

OUR IDENTITY, ACROSS THE WORLD

The most prominent element of the new design is that it returns the Club’s name into the crest, which has been absent since 2014 when the current crest was introduced.

This is an important inclusion as Salford City FC looks to follow in the footsteps of Salfordian artists and musicians in creating ripples around the world, as it proudly tells the world who we are.

While the current crest has become an affiliated symbol, it doesn’t tell our full story. However, should fans vote to change the crest it won’t entirely disappear either; our iconic floodlights will remain and there may be other ways to incorporate the shape into future projects.

In terms of the shape, more than 100 outlines were explored and created to try and incorporate the current crest’s hexagon into a shape that would allow the Club name to be included but this proved to be unfeasible. A circular design offers space to include multiple elements and create layers of stories, including the Club’s name and additional heritage elements as below…

INTEGRITY & INDUSTRY

One of the noticeable changes is the Lion, that now faces forward in a way that looks towards our future. Previously the Lion has looked left, at where we have been, and currently it looks straight ahead, representative of the progress that the Club has made since the Class of ’92 took over in 2014. But this has now been turned right – to the future – with the current Lion’s facial features retained in the new design, to look ahead with excitement to this ambitious new era.

With the Lion representing our pride and industry, the return of the Rose is our integrity.

An important detail that has previously been included on the Club crest, it is instantly recognisable and features across the City; Salford Lads Club, versions of the City’s Coat of Arms, road signs, and potentially once again the football club.

Together the Lion and the Rose are a strong display of our values, and can each be used to broaden and maximise our marketing appeal across the world.

NEXT STEPS

The Club plans to move forward with a vote between this proposed new crest and the current crest in December.

If you would like to share any views, you can submit them via this form: https://us16.list-manage.com/survey?u=15bf21aeafbc7e3ee8102bb40&id=85843e6e74&attribution=false

Fans are to vote on a newly proposed crest for Salford City ahead of plans to revert club colour, here’s the social media reaction…

@yellows4life: rather like the new crest, also rather like the current one. can see what they’re trying to do. i’d place a small rose head either side of text at the bottom, but also looks a bit strange that it’s ‘CITY FC’, maybe make it so SALFORD CITY / SALFORD CITY FC fits at the top, and THE AMMIES at the bottom

jdminuzzi: Both are good shields. But the current one is so famous and recognizable… they could just change it to orange.

lorenzo_bordignonbc: Much better! 👏👏

mat_messi4s: I prefer the current one.

blimeyoriley: not sure about the way the rose looks, bit strange on the side there

rodrimarques97: Much closer to the original, before the acquisition of the “Class of ’92”. For me, it turned out excellent.

jcffreitas: The current shield is more iconic; they could just change the red line to orange.

artdiguetto: The current one is much more interesting. The new proposal is more generic.

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