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Dan Burn does a BSL celebration towards deaf Newcastle fans wearing special sensory shirts

A wholesome moment as Dan Burn does a BSL celebration towards deaf fans wearing special sensory shirts in the Newcastle win over Tottenham.

A double from Alexander Isak, with Anthony Gordon and Fabian Schar also getting on the scoresheet sealed a big Premier League victory over Spurs.

Newcastle could have easily won the game by many more goals, and also struck the woodwork as the game was coming to an end, when a corner was only half cleared to the edge of the penalty area and Emil Krafth’s attempt came back off the post.

The 4-0 win left the home crowd going home happy, made better and memorable for Dan Burn’s special BSL celebration towards the deaf fans wearing special sensory shirts as you can see below… 

It comes in the week that Kieran Trippier and Dan Burn made the heartfelt invitation to a group of young fans from the deaf community to partake as mascots in their upcoming match against Spurs on Saturday’s lunchtime kick off.

The children had the opportunity to meet their idols at the NU foundation, where they engaged in a friendly kickabout prior to the highly anticipated game. This heartwarming encounter was beautifully captured in a video by Toon sponsor Sela.

Burn said to the youngsters: “For the Tottenham game you’re all going to be mascots. So you get to walk out with us in front of the crowd.”

Trippier added: “To walk out in the [RNID] shirts is special, and we had a good kickabout with the kids as well.”

Burn also showed a new celebration that he went on to do in the win over Tottenham, saying earlier in the week: “The kids were teaching us a goal celebration so watch out for it.

“I’ll probably get a few more before the end of the season.”

Newcastle’s sponsor Sela launched a new haptic shirt that will help deaf fans experience the atmosphere at the stadium:

‘Using haptic technology, the shirts transform the noise of the stadium into real-time touch sensation’ which will be used for the first time against Spurs this weekend.

Sela will also donate its shirt-sponsor rights to major deaf and hearing loss charity RNID for the game.

STATEMENT:

Newcastle United’s players and supporters will be wearing football shirts with a difference when the Magpies host Tottenham Hotspur this Saturday – thanks to a world-first initiative by the club’s front-of-shirt partner, Sela.

As part of its ‘Unsilence the Crowd’ campaign, Sela has donated its prestigious player shirt and pitch-side branding to the Royal National Institute for Deaf People (RNID) during this weekend’s Premier League clash at St. James’ Park. 

It marks the launch of special ‘haptic’ shirts that will make matchday more accessible for those with hearing loss. While players will sport RNID branding on their shirts on the pitch, deaf supporters will wear a unique shirt that transforms the noise of the stadium into a real-time touch sensation – bringing the famous St. James’ Park atmosphere to life like never before. 

Sela, a leading live events and experiences company, has been the driving force behind the initiative, demonstrating its commitment to using innovation to provide unforgettable moments for Newcastle United fans. 

To provide a lasting legacy, Sela has committed to providing this technology at all future Newcastle United home games and hopes this world first initiative will inspire football clubs across the Premier League, Europe and beyond to build on efforts to improve accessibility.

Ibrahim Mohtaseb, Senior Vice President of Sela, said: “Ensuring every fan is able to experience the amazing atmosphere is so important to us as a proud partner of Newcastle United.

“St. James’ Park is renowned for its noise and passion. Through this initiative, we hope to enable deaf fans and fans with hearing loss to feel a part of it. 

“We would welcome the whole football family to join us by adopting the technology. By acting now, we can collectively make watching live football matches an incredible experience for everyone who loves the game.”

Peter Silverstone, Chief Commercial Officer at Newcastle United, said: “Newcastle United’s partnership with Sela continues to provide spectacular experiences for our fans.

“When Sela shared the idea and technology behind the haptic shirts, we supported the concept immediately. We knew it would have a profound and lasting impact on supporters who are deaf or have hearing loss.

“The atmosphere our supporters generate at St. James’ Park is famously powerful and being able to bring that experience to life in such an accessible way, is very special. We look forward to playing our part in this initiative and hope it inspires fans of other clubs, sports and entertainment properties.”

By adorning Newcastle United’s home shirts on Saturday, RNID will become the first hearing loss charity to feature on a Premier League shirt. The national charity currently supports 12 million people in the UK who are deaf, have hearing loss or tinnitus. 

Teri Devine, Director for Inclusion at RNID, said: “One in five adults in the UK are deaf or have hearing loss, but people often face barriers in everyday life – including in live sports events. 

“It’s fantastic to see Newcastle United and Sela leading the way in championing this technology, which has the potential to have a real and lasting impact on how people who are deaf, and have hearing loss, experience live sports. 

“We’re excited to be part of this collaboration and we hope this exposure opens up conversations amongst football fans about hearing loss and encourages other football clubs to raise their game and make sure deaf fans are fully included.”

To find out more about Sela, its services and projects, please visit sela.sa.

 

Twitter users gave their reaction as Dan Burn does a BSL celebration towards deaf Newcastle fans wearing special sensory shirts…

@Bairdric1: Football can be the best sometimes. Something so simple yet something that will mean the world to those youngsters. More of this please

@ChrisMM1878: Classy that Dan Burn. Those faces. @premierleague, this is what Football is about. Not your commissions, nonsensical rules, and the need to have the best lawyers and accountants. Remember that!.

@DynastyKlopp: And that’s exactly what football should be about… for the fans, about the fans, every football loving fan.

@thePatrickNEV: @Sela @RNID @NUFC take a bow a brilliant moment just shows what football is all about. Love and passion not only for the clubs but for the love of the game 💙

@manxben4: Nicely done Dan 👏 Heard about the shirts that the deaf fans got to wear today, massive respect to everyone at NUFC who made that happen 👍

@warrenDavey1: Dan Burn an absolute huge diamond both on and off the pitch

@Buntingfootball: Don’t care who you support and as a Sunderland supporter this is a great touch of class. Those kids won’t forget that moment. I don’t know what it’s like to be deaf but those smiles on their faces that’s what football is all about no matter the team that you follow.

@desTHFC: That’s class 👏

@zander_cowen: One of the best things you’ll see on a football pitch today! #Newcastle #football

@robc112: Amongst all the nonsence that follows football around you get moments of class like this. Brilliant from Dan Burn

@JacobDocx: Lovely bloke, given him stick for his awful performances. But has been quality in recent games. No doubting he is a great person. Lovely touch 🖤🤍#NUFC #NUFCFans

@kieranlmartin: I’m not crying your crying 😭😭😭 This is beautiful 🖤🤍 #NUFC

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