Charlton Athletic have been hailed for having the greatest signing announcement video ever seen after bringing in Jack Payne.
The Addicks confirmed the signing of Jack Payne – their sixth signing of the summer transfer window in a rather unique way as you can see in the clip below (and you’ll need sound for this one!).
The 27-year-old midfielder turned down a bumper contract extension at Swindon Town to make his move to The Valley happen.
Charlton sign their third Swindon player of the summer after hiring their manager Ben Garner in June. They wrote in a tweet for the viral video: “🔴⚪️ We’ll incorporate Swindon, so…”
Absolute travesty this has been deleted from the main account. Was sensational content from the admin #cafc pic.twitter.com/QWD07nL3IG
— Robert (@Hippsdontlie98) July 18, 2022
CLUB STATEMENT:
Charlton Athletic are delighted to confirm the signing of goalscoring midfielder Jack Payne.
The 27-year-old, who netted 13 goals and provided six assists for Swindon Town in League Two last season, has signed a two-year contract with the Addicks following the expiry of his contract with the Robins.
Payne has won promotion from all three EFL divisions and made 28 appearances for Huddersfield Town in 2016/17 as the Terriers earned promotion to the Premier League.
The playmaker, who has 28 goals and 30 assists in League One, becomes the Addicks sixth signing of the summer following the arrivals of Eoghan O’Connell, Mandela Egbo, Joe Wollacott, Conor McGrandles and Steven Sessegnon.
The midfielder explained he was delighted to be reunited with Ben Garner. He said: “I have played under the gaffer before and got on really well with him. I played some of my best football under him and I am just looking to recreate that here. He spoke so highly of the club and it was a massive factor, as well as many other reasons, in me wanting to be here.”
Garner said: “It was important to add further creativity to our squad and we have done that successfully with the addition of Jack. He has fantastic technical ability and vision, allowing him to both score and create goals.
“Just as importantly Jack has the work ethic, character and personality that will really strengthen our dressing room. He is a first class professional who very much fits the culture and environment we want to have.”
Owner and CEO Thomas Sandgaard said: “I am really pleased we have been able to sign Jack. He is a midfielder who scores and creates goals, which will really help our attacking threat.”
Born in London, Payne began his career at Southend United. After scoring 17 goals in 88 games across League Two and League One, he signed for Huddersfield in the Championship in 2015. Following 23 games in the Championship he joined Oxford United on loan before loan spells at Blackburn Rovers and Bradford City. After leaving Huddersfield he signed for Lincoln City, before moving to Swindon in 2020.
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Fans reacted as Charlton are hailed for having the ‘greatest signing announcement video ever seen’…
@BigJc022: Omfg it’s golden 🤩🤩😭
@phil_cullum: Very good 🤣⚽️
@Cybertomm_: Fantastic bit of marketing
@SirJohnyBines: Fucking bravo 🤣 i love it!
@cafc_jj: That’s it. We’ve won social media. There’s no topping this.
@RhysCafc44: Admin has been on form you gotta hand it to him 😂
@WoolwichPigeon: The flock approve of this message (and we’ll never fly to Swindon)
@cafcowen: Class tbf 😭
@chazshires: without doubt the best announcement video of all time
@Jamesgoodwin901: To the Swindon fans who I met in albufeira last week who laughed at me saying you can have all of our players but jack Payne. I’m sorry.
@brucemillington: This is genius 👏👏👏
@suthersuk: I have to say, that was very clever…😂
@MarcBry901: Charlton 🐐 of announcement videos
@nathangunn13: That is absolutely elite level shithousery
@nickcauser92: This is the best thing I’ve ever seen on Twitter
@Martyn1988: They’ve done brilliant with this 👏🏻👏🏻👏🏻👏🏻
@barrett17tom: Christ 😂
@matt_stfc1987: Will you finish 6th in League 2 as well?! 😉
@STFClukem: We scraped playoffs in L2 last year with some results going our way. Don’t expect too much in L1 😆
@HungryTed: Arguably Charlton’s greatest moment of recent years. Top work, @ollygroome 👏
@fey_jason: Winner of t’internet today lads 👏👏
@timofthetown: 10/10 admin but you really are piling the pressure on Garner to actually succeed at something for the first time in his managerial career
@B4SHY11: I’m over Payne leaving STFC now based on this announcement… well done @CAFCofficial 👏👏
@cassidyai2: 😆😆 top drawer announcement for an exciting signing. Come on you reds! #cafc
@thefodderblog: Best announcement video so far. Well played Charlton Athletic
@cultkits: Give the @CAFCofficial twitter admin a raise immediately. #TheOffice
— Jack Bennett (@jbennett1997) July 18, 2022
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