Sheffield Wednesday Supporters Trust call for boycott of official merchandise and retail sold by club

Sheffield Wednesday Supporters Trust call for a boycott of all official merchandise and retail sold by the club ahead of the 2025/26 season.

It comes as the club crisis goes on, an immediate boycott of all official club merchandise, including items sold at the club shop, online store, and matchday kiosks, to pressure owner Dejphon Chansiri to sell the club.

The boycott, which excludes matchday tickets to continue supporting the team, is in response to Chansiri’s mismanagement, including failure to pay HMRC, unpaid wages to staff, and financial instability threatening the club’s future.

The action is voluntary, respecting fans’ traditions, with the goal of safeguarding Sheffield Wednesday for future generations. The Trust will announce further ways to support the cause and non-playing staff soon.

The @SWFCTrust have released a statement calling for a merchandise and retail boycott at Sheffield Wednesday. Full statement below. #SWFC

“Our call to action today is taken with one purpose — to pressure Dejphon Chansiri to sell the club.” pic.twitter.com/5vkMvF2q7R

— Rob Staton (@robstaton) July 1, 2025

STATEMENT:

It is with a heavy heart that the Sheffield Wednesday Supporters Trust (SWST) announce and respectfully request that its members and wider fanbase engage in an immediate boycott of all official merchandise and retail sold by the club. This boycott covers everything sold at the club shop and online store such as kits, scarves, hats, and mugs. It also includes food and drink sold at kiosks on matchday. The boycott will remain in place for however long Dejphon Chansiri is owner of Sheffield Wednesday Football Club (SWFC).

The boycott does not yet include matchday tickets – we still believe it is important for fans to support the team in what is likely to be an incredibly difficult season on the pitch.

Why?

Our call to action today is taken with one purpose – to pressure Dejphon Chansiri to sell the club.

His actions are endangering the club’s future. The repeated failure to pay HMRC, the unpaid wages to playing and non-playing club staff, and the current financial paralysis threatens the existence of our club. While revenue continues to flow into the club through retail and merchandise, there is always the chance that Dejphon Chansiri’s regime believes it can continue. We must send a message; the fans will no longer fund his crisis.

Concerns

This is a voluntary action. We are not telling anyone how to support Sheffield Wednesday. We understand that for some buying shirts or merchandise is part of a family tradition. We’re not here to judge. We’re simply asking that those who feel able join us.

The Trust believe it is important we take action as fans to safeguard Sheffield Wednesday for future generations, to ensure that parents continue to experience the joy of taking our children and grandchildren to Hillsborough, and that cherished memories are not taken away from us. That we must even consider a future without Sheffield Wednesday, and make difficult sacrifices such as a merchandise and retail boycott, is the fault of only one person, Dejphon Chansiri.

If this action isn’t for you, but you believe that Dejphon Chansiri should not continue to own Sheffield Wednesday Football Club, there will be other avenues to get involved announced by the Trust in coming weeks. For example, the Trust is currently working hard to come up with options as to how best the fanbase can support non-playing staff.

Latest updates amid Sheffield Wednesday crisis, players to leave, potential Rohl replacement

Twitter users gave their reaction as Sheffield Wednesday Supporters Trust call for a boycott of official merchandise and retail sold by the club…

@PeterRinkcavage: If you genuinely want to help, you need to follow this. We have to starve him out.

@mattclements22: Surely this is a given, got to be done! #chansiriout

@CiaoGinowfc: This is what a real supporters trust looks like.

@DannyGreenRover: Been saying it for a long time, Chansiri would always have the upper hand because of how loyal Wednesday fans are! You keep buying the stuff you’ll lining his pockets, right thing to do this! Hope he sells and you get sorted soon

@SW18_67FC: Ive already ordered my DHgate specialz! Not putting another penny into the club. For the last 3 years from being a season ticket holder for 20yrs Ive had to pick & choose my games… This upcoming season & while #chansiriout is still in charge I wont be attending any games

@roblittlewood: That’s gone on for a while because neither have any stock anyway

@workotv1867: Or to go to the extra step – Go and watch @sheffieldfc or @parksteelsfc etc. They will appreciate your fandom SO much more than the current Ownership, and also deprives Chansiri of the income he could use to justify keeping the club. #swfc

@SamNevin98: Now PLEASE go one further and just don’t go. Literally there are a million and one other things you could do with your Saturdays. If you care that deeply about the club, not going is of more benefit to the long term future of Sheffield Wednesday than going is #swfc

@Christoph0512: Sad but necessary. #swfc

@Lea_Leeman: Massively in support of this 👏

@FionaAntcliff: Genuinely more worried about the staff and having a team at the moment! Will we even be watching Wednesday on 16th Aug 😭🙈 I will totally boycott any merchandise sales personally but we’ve got to get over lots of hurdles to start the season 😢

@s6_swfc: It’s necessary for me. Use the boycott of buying stuff from the club to cut off what money he’s getting in and sort of smoke him out the club.

@OWLNEVERABLUNT: I will not buy nothing, that includes matchday ticket/season ticket too & this is in NO way a dig at any player but a dig at that twat owner.

@Danny4swfc: Good from the trust again, glad they’ve said what they’ve said regarding tickets, I think if you can financially it’s important whoever is on that pitch next season has plenty of support, it’s going to be needed 🦉