fbpx
Connect with us

Non League

Non league team unveils sex toy firm as new sponsor with company name on their crotch

Non league team London Colney unveils a raunchy sex toy firm as their new sponsor with the company name placed on their crotch.

The St Albans based club, who play football in the Spartan South Midlands League Premier Division, has partnered up with UK sex toy brand LELO on the unusual partnership deal.

The company name will be emblazoned across the crotch of the home and away kits as LELO hopes the move will help break down the taboo of men’s sex toys. And pictures of it have since emerged, it’s a weird look to say the least…

<i src=

Donald Williams, chairman of the football club, which was founded in 1907 and currently sits 16th of 20 in the Spartan South Midlands Premier Division, said: ‘We are thrilled to be working with LELO to help create conversation around men’s sexual wellness and sex toys as well as be part of the movement in breaking the stigma around it.

‘This sponsorship is a bold statement and will certainly raise eyebrows in the world of football – we look forward to seeing the response from our fans.’

The St Albans based club, who play their football in the Spartan South Midlands League Premier Division, has partnered up with UK sex toy brand LELO on the unusual partnership deal.

The company name will be emblazoned across the crotch of the home and away kits as LELO hopes the move will help break down the taboo of men’s sex toys. And pictures of it have since emerged, it’s a weird look to say the least…

<i src=

LELO’s UK marketing and communications manager Justine Pescher said: ‘We know the pandemic saw a spike in male sex toy use however there is still a huge stigma around it, so what better place to spark the conversation than the world of football which we know has many male fans across the world.

‘We are excited to be working with London Colney Football Club on this important sponsorship and look forward to seeing people across the country join the conversation and help break taboos when it comes to male sex toys.’

LELO’s UK marketing and communications manager Justine Pescher said: ‘We know the pandemic saw a spike in male sex toy use however there is still a huge stigma around it, so what better place to spark the conversation than the world of football which we know has many male fans across the world.

‘We are excited to be working with London Colney Football Club on this important sponsorship and look forward to seeing people across the country join the conversation and help break taboos when it comes to male sex toys.’

Lelo was founded in 2003 in Stockholm, Sweden. In addition to sex toys, Lelo offers formulated sexual wellness accessories including F1L Advanced Performance Moisturiser, which is designed to enhance natural moisture for a sensual experience, and Personal Moisturiser, to use for pleasure and/or to keep skin around intimate areas feeling luxurious.

LELO's 'sexperts' answer your most-asked sex toy questions | CurrentBody
Credit: LELO

There was plenty of reaction, some rather amusing, as the non league team unveils a sex toy firm as their new sponsor with the company name on their crotch…

Kernowforever: That will give their rivals something to aim at….

Blundercrunch: Love it! Non-league football is so brilliantly weird.

MG Worcester: Their opponents should be facing some stiff opposition.

Mark John Two: Cue Memo from the FA….

GRP805: Wonder if this was approved by the FA?

dog butler: Watch the FA ban it

Wallys: Waiting for the FA to ban the firm sponsoring the football club, in case anyone is offended

Jock Poo-pong McPlop: True story. I was cycling through London Colney and had to take avoiding action to swerve big purple rubber fist in the road.

ForeverAYellow: Really can’t work out if this is real or not, really nothing seen anything like this before and it all just feels a bit off, they having us on?

Click to comment

You must be logged in to post a comment Login

Leave a Reply

More in Non League