Manchester City have taken embarrassment to a new level after they revealed they are looking for influencers to help big up their ‘great atmosphere’ at Etihad Stadium.
Fans often mock the club for spotting empty seats inside the ground on matchdays and even more so in the Champions League.
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Now they’ve advertised on an app named ‘Tribe’ for a social media influencer as they face what they have called ‘relatively unknown’ clubs Atalanta, Shakhtar Donetsk and Dinamo Zagreb. Eek.
In the ad City said: “The Champions League this year has given us 3 relatively unknown teams meaning our core fans are less likely to attend. We identified students, young professionals and those new to Manchester who are our ideal audiences, however we can’t ignore core fans either as they still account for most ticket sales. We want to get across the great atmosphere of the Etihad through the use of influencers who can tell an authentic and genuine story of what it’s like to be at a game.”
Imagine needing influencers to promote the ‘atmosphere’ at your football club ???? pic.twitter.com/8TatoHIxEk
— Beth Worrall ✨ (@BlogBeth) October 22, 2019
It continued: “Mancunians and/or Man City fans desirable: Submit a mock shot similar to that you’d create. We want content that showcases the electrifying atmosphere that only Champions League live football matches can deliver. The content should be fan-centric which has an element of FOMO at its core. Content needs to be high energy and compelling with attendance to the live event an essential focus. Content does not have be in-stadium however, think group of mates singing and walking to the stadium together.”
For people who don’t think it’s real it’s on Tribe (an app for influencers to collab with brands) pic.twitter.com/1vwjyCkcrW
— Beth Worrall ✨ (@BlogBeth) October 22, 2019
After finding out about Man City looking for influencers to help big up their ‘great atmosphere’ at Etihad Stadium before also disrespecting their opponents in the Champions League, fans took to their shocked but also amused mocking reaction – see those tweets on the next page.
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