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Luton turn down gambling sponsorships because they “don’t feel comfortable” agreeing them

It has been revealed that Luton Town have turned down gambling sponsorships because they “don’t feel comfortable” agreeing them.

The League One club are said to have refused more than £500,000 due to turned down shirt and stadium sponsorship offers.


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Gary Sweet said, as quoted by BBC Sport: “We don’t want to promote excessive gambling behaviour through our support base and our players.

“I don’t think I’m going to be fired because I’m turning down that kind of income from our board, because together we all think and believe the same things as part of our principles.

“We don’t feel comfortable with advertising or carrying a sponsorship of a gambling brand unless we are forced to do so obviously,” Sweet told BBC Look East.

“Over the years we probably get an offer every year from at least one gambling firm.

“I would put it – certainly over the years of our custodianship – of well in excess of half a million pounds lost probably, at a guess, but we’re very comfortable with that.”


Football fans took to praise Luton Town for standing up for what they believe in and not being like the 60% of clubs in the Premier League and Championship to promote gambling on their shirts – check those tweets out on the next page.


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