10th tier club Wakefield AFC, who formed in 2019, impress fans with a dramatic new rebrand and kits, revealed this week.
The ambitious club have wowed supporters with their visual identity freshened up, and looking incredibly professional.
Wakefield finished 4th in the North East Counties League Division One in what was their debut season at that level, but lost in the playoffs.
They’re still making good progress however. A group of businessmen founded the club in 2019, and in November 2021, Connecticut-based family office VO2 Capital took a majority interest at the football club.
On the same date, VO2 Capital merged with Wakefield Trinity Ladies Football Club, creating a new women’s side for Wakefield AFC.
In January 2022, Chairman Guilherme Decca appointed Gabriel Mozzini as first team manager as part of several measures taken by VO2 Capital to re-organize the club, with Mozzini guiding the team on a remarkable run of 17 unbeaten games including 6 consecutive clean sheets to finish the season.
On the 14th of May 2022, Wakefield AFC finally won their first league title after beating Dodworth Miners at home in the last game of the season.
The club had been playing their games at the Millennium Stadium, home of rugby league team Featherstone Rovers, and having previously played in Barnsley, the club wanted to move to a stadium within the WF postcode area, so from the 2023-24 season, the club will play in Wakefield through a groundshare at the Be Well Support Stadium with rugby league team Wakefield Trinity, which is seeing a big new stand built.
It’s here.
Press release on the club’s new visual identity! https://t.co/Lo064gsfvt#MadeforWakefield
❤️🤍💙 pic.twitter.com/zcxlsTPDKY
— Wakefield AFC (@Wakefield_AFC) June 22, 2023
MADE FOR WAKEFIELD ❤️🤍💙
Introducing your new-look @WakefieldAFC home and
away shirts for the 2023/24 season!Buy yours now: https://t.co/FfqXZAt67P#Ellgren | #MadeForWakefield pic.twitter.com/ap3Rd2GPrk
— Wakefield AFC (@Wakefield_AFC) June 22, 2023
CLUB STATEMENT:
Wakefield AFC is delighted to unveil its new club badge. This significant milestone celebrates our recent move to the City of Wakefield and culminates a transformative two-year period where we reshaped the club, both on and off the field.
As a new football club, we have no option if not approach things differently. That’s why we use analytics, advanced performance tracking and play a young squad with an average age under 23 years old. That’s also why we also focus on the fans and play out of a state-of-the-art stadium even though it wouldn’t be necessary at this level of football – we want our players and fans to have the best possible experience while being part of this journey. When thinking about the badge we had to use the same logic and in shaping our club’s unique identity, we sought to steer clear of conventional, heritage-based symbols.
To develop the badge, Wakefield AFC collaborated with John Whitaker from Wakefield Council to identify meaningful symbols present and past.
The chosen elements—the Peregrine Falcon, a resident of the Wakefield Cathedral encapsulates is a very strong symbol and on top of being a beautiful bird is the fastest predator on the planet. More importantly, like us, the peregrines were not here for generations but have chosen the City of Wakefield as their home. The Wakefield Sword is a tribute to our shared appreciation for British medieval history and a nod to the City’s past. Both elements now form the core of the club’s badge.
In translating this vision into reality, award-winning football designer Christopher Payne played a pivotal role. With his patience, adaptability, and forward-looking approach, Payne crafted a badge that has been enthusiastically received by players, staff, fans, and Wakefield Junior kids.
This new visual identity will be integrated across all the club’s branding and marketing materials, website, and social media platforms, as well as featured prominently on the new kit for the upcoming season.
The updated badge is not just a visual change but another step in our journey to build a new and self-sustainable football club that can be an asset for the community for years to come. We are excited about what’s coming next and the excitement about our move to the city is palpable. We can’t wait to get the season started and build the club together with our fans.
The 10th tier club who formed in 2019 impress fans with the dramatic new rebrand and kits…
@pow_m_pow: That is honestly a million times better than the previous badge. Good work
@garrylwillis: Looks great 💙🤍❤️
@Official_L89: That away kit is sweet!
@TheWakeyWay: It’s here and it’s beautiful 😍
@TonyAlCaponeyy: THE KITS THOUGH???? OHHH MAMA
@christine61owl: Looks fantastic
@Jack135sTweets: THE AWAY KIT 💙🤍❤️
@awol_evan: Gorgeous branding!
@half_a_job_rob: Away please!!! 🙏🏼 It’s an instant classic that’s deffo gonna turn heads
@TheWakeyWay: The away kit 🔥
@duncanmrt: Love the new badge and kit!!
@onedart_: Anything is an improvement on the last badge
@EthanIsNotDead: Away kit 🔥
@nattyhawk: Love it 🔥🔥
@TheRealNo5: That away shirt is magnificent 😍
@KaiAusterfield: Much better
@sam24lufc: Badge looks much nicer on the kit
sidetoker: Caught me off guard at first but completely love it now, love the details behind it so modern… one happy wakefield fan… the away kit is just 😍
Sarah Moo Horncastle: I’m a massive rugby fan, don’t really do football but I love Wakefield so will be following. I’ve just read all about the new crest and I think it’s really lovely and great links to Wakey. Looks great on the shirts x 🔴⚪️🔵
Simon Javens: Well I’m going to hold my hands up.I have just seen this post and was undecided to wether I liked the new crest. Having just seen the kit launch post I have to say it looks really impressive along with both kits. Also the reason behind the badge is understandable. Looking forward to the new season.🔴⚪️🔵🙂👍
Ian Webb: So good!!! I love it!!
Robert Bashforth: Yep! Quality 🙂
Duncan Thompson: Love it! Very distinctive and great links to the city
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